Poor iPhone X Sales Prompt Samsung To Slash OLED Panel Production

0
Poor iPhone X Sales Prompt Samsung To Slash OLED Panel Production
Image Source: Apple.com (screenshot)

Wall Street analysts have been shouting for months that the iPhone X sales were far below expectations. The anniversary model might have sold well during the holiday quarter, but most people who wanted to buy the iPhone X have already purchased it. As a result, demand has declined dramatically in the current quarter. A new report coming out of Asia claims that Samsung is cutting the OLED panel production by more than 50% for the January-March quarter.

Samsung Display is the sole supplier of OLED panels for the iPhone X. Sources familiar with the matter told the Nikkei Asian Review that Samsung had reduced the OLED panel output at its South Chungcheong plant to just 20 million units in the January-March quarter. The Korean company’s previous output goal was 45-50 million units. The production cut was in response to “Apple’s decision to reduce output of the iPhone X following weak demand.”