FBN swept CNBC (once again) in Business Day total viewers and the demo during DOW 24,000 day as well as the day the market plunged 300 points following the Michael Flynn news – a huge weekly win for the network. More details below
Lou Dobbs Tonight Marks 67 Weeks as Number One in Business News
FOX Business Network (FBN) continued its winning streak over CNBC, crushing the network in Business Day viewers for the 26th consecutive week, according to Nielsen Media Research. During the historic financial news week of November 27th-December 1st, FBN’s Business Day coverage saw a 27 percent advantage over rival CNBC with 241,000 total viewers compared to CNBC’s 190,000.
As the Dow passed the momentous 24,000 mark on Thursday, November 30th, FBN’s Business Day coverage swept CNBC across the board. Averaging 269,000 total viewers, FBN’s Business Day delivered a 35 percent advantage over rival CNBC (200,000) and a 7 percent win in the A25-54 demo with 32,000 viewers compared to CNBC’s 30,000.
Additionally, FBN also dominated CNBC as the markets reacted to the breaking news surrounding former National Security Adviser Michael Flynn. On Friday, December 1st, when the markets plunged over 300 points before steading to close down 41 points, FBN recorded 278,000 Business Day viewers to CNBC’s 210,000. Furthermore, FBN also outpaced CNBC in the demo with 41,000 viewers to 36,000.
Marking 67 consecutive weeks as the leader in business news, Lou Dobbs Tonight (7-8p/ET) once again delivered the number one rated program in business television with 390,000 total viewers. Along with Dobbs, FBN’s Varney & Co (9a-12p/ET), Countdown to the Closing Bell with Liz Claman (3-4p/ET), CAVUTO Coast to Coast (12-2p-/ET), The Intelligence Report with Trish Regan (2-3p/ET), and After the Bell (4-5p/ET) were among the seven top rated programs last week.
Additionally, Mornings with Maria (6-9a/ET) anchored by Maria Bartiromo bested it’s CNBC competition during the influential pre-market hours with 110,000 total viewers. For the 30th straight week, Risk & Reward (5-6p/ET) topped its CNBC competition in total viewers with 189,000, while Varney & Co. scored its 27th consecutive weekly win in total viewers against CNBC’s Squawk Alley/Squawk on the Street with 289,000 viewers.
***Below is the data according to Nielsen Media Research
Week November 13th -November 17th, 2017:
FBN: 241,000 P2+, 27,000 A25-54
CNBC: 190,000 P2+; 33,000 A25-54
Thursday, November 30th, 2017:
FBN: 269,000 P2+, 32,000 A25-54
CNBC: 200,000 P2+; 30,000 A25-54
Friday, December 1st 2017:
FBN: 278,000 P2+, 41,000 A25-54
CNBC: 210,000 P2+; 36,000 A25-54
Ratings for the top five business programs
Total Viewers: Lou Dobbs Tonight (390,000), Varney & Co (289,000), Countdown to the Closing Bell with Liz Claman (229,000), CAVUTO Coast to Coast (224,000), Squawk on the Street (216,000), The Intelligence Report with Trish Regan (207,000), After the Bell (197,000)