Instagram is among the fastest springing social media platforms that enhance the organic presence of brands. In the period between 2014 and 2017, Instagram has grown by 357 percent. There are over 700 million monthly Instagram users across the globe — over a one-third of whom use Instagram on a daily basis. On average, about 95 million videos and photos are shared on Instagram every day. The numbers are huge, no doubt about that and no matter who your audience is — occupation, gender, age, etc. — there’s a pretty good chance that you will reach them via Instagram marketing. But how exactly are you going to do that?
If you have an e-commerce business or you are planning to start one, you need to have an Instagram marketing strategy. Instagram is one platform you can ill afford to overlook; there’s just so much advertising potential over there. Below is an infographic detailing everything you need to know so as to come up with an effective Instagram marketing strategy.
Instagram has a huge potential for advertisers — you know, with the over 300 million daily active users and close to a hundred million daily posts as indicated above. But numbers aside, there’s something business owners looking to advertise on Instagram should know. This is the fact that Instagram’s potential lies in the user behavior. Once you understand it, you will be able to create an effective strategy for promoting your business on Instagram.
Instagram’s Influence on Purchase Decisions
Social media platforms have proven to have a lot of impact on buyers’ decisions in the last few years. Instagram users are ready to buy. 72 percent of people on Instagram are ready to make a purchase based on something they saw on the platform. In fact, studies have shown that Instagram has the highest influence on shopping habits above other social media sites. Instagram leads the bunch with 51 percent of influence on shopping habits. Facebook and Pinterest come at a distant second and third with 23 percent and 22 percent respectively.
Getting Your Message to the Audience
To advertise on Instagram, you need a following of users interested in your niche. You have two options; you can decide to build your own audience whom you can engage directly or use brand advocates and influencers. The former takes a lot of time, and the latter can be expensive. Note that over 70 percent of brands in retail, hospitality, beauty, activewear, auto, consumer electronics, etc. are already using influencer marketing.