FBN continues its winning streak against CNBC as Lou Dobbs Tonight Marks 65 Weeks as Number One in Business News and Maria Bartiromo Continues to Top CNBC’s Squawk Box in Total Viewers for Fifth Straight Week. Further details below
FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in Business Day viewers for the 24th consecutive week, according to Nielsen Media Research. During the heavily dominated financial news week of November 13th-November 17th, FBN’s Business Day coverage saw a 22 percent advantage over rival CNBC with 206,000 total viewers compared to CNBC’s 169,000.
Marking 65 consecutive weeks as the leader in business news, Lou Dobbs Tonight (7-8p/ET) once again delivered the number one rated program in business television with 322,000 total viewers, as well as the week’s number one rated business program in the 25-54 demo with 48,000 total viewers. Along with Dobbs, FBN’s Varney & Co (9a-12p/ET) and Countdown to the Closing Bell with Liz Claman (3-4p/ET) were the top three rated programs last week.
Additionally, Mornings with Maria (6-9a/ET) anchored by Maria Bartiromo bested it’s CNBC competition during the influential pre-market hours for the fifth consecutive week with 107,000 total viewers. Countdown to the Closing Bell with Liz Claman’s coverage of the daily market close also posted its fifth consecutive weekly win over CNBC in total business viewers with 209,000 compared to CNBC’s 170,000. For the 28th straight week, Risk & Reward (5-6p/ET) dominated its CNBC competition in total viewers with 159,000 , while Varney & Co. swept CNBC’s Squawk Alley/Squawk on the Street in both total viewers and the A25-54 demo.
***Below is the data according to Nielsen Media Research
Week November 13th -November 17th, 2017
Business Day
FBN: 206,000 P2+, 23,000 A25-54
CNBC: 169,000 P2+; 30,000 A25-54
Ratings for the top five business programs:
Total Viewers: Lou Dobbs Tonight (322,000), Varney & Co (262,000), Countdown to the Closing Bell with Liz Claman (209,000), Squawk on the Street (194,000), After the Bell (180,000)
