Technology

Facebook Aims At YouTube Again, Debuts A New App For Video Makers

In an attempt to poach some video creators from YouTube, the social networking giant launched the Facebook Creator app. The app offers video makers various tools and tips to enhance their video-creating skills including a Live Creative kit.

Facebook Creator App
Image Source: Facebook (screenshot)

Facebook Creator app  – what is it?

Speaking of creators, Facebook said they are important to the company as they bring people together who have admiration for things like cooking, comedy or something unique and interesting, such as beatboxing.

“And, if you’re a creator, no matter what you’re passionate about or how far along in your journey you are, you can find fans who share your enthusiasm on Facebook,” the company said in a blog post. And, to help creators to grow on the platform, Facebook said it is committed to building tools for them.

Using the app’s community tab, creators would be able to respond to comments on their video on Facebook, Instagram and Messenger on the community tab. Further, there would also be video and page analytics to allow users to track their followers and traffic they are receiving on their creation, notes Fortune.

The Facebook Creator app also has graphic frames, which makes the video look prettier and more interesting. Facebook has also inserted custom reactions to let creators replace one of the six default, “haha,” “‘angry” or “wow” alternatives to the standard “Like” with a graphic of their choice.

Every user who has a Facebook profile would qualify as a creator. However, creators who want to go beyond their group of friends can do it in two ways. First, the videos created should be labeled “Public.” Second, create a page by selecting “Artist, Band, or Public Figure,” and choose “Video Creator” from the drop down menu.

Is Facebook doing enough?

The Facebook Creator app was first announced in June at VidCon. The app is launched on iOS for now, and will eventually come on Android. In fact, the app is a rebrand and update to an existing app, called the Facebook Mentions app. Launched in 2014, the Mentions app was only available to verified public figures and Pages, but now it is available to all.

Apart from the Creator app, Facebook also came up with a new website called Facebook for Creators. This new website would serve as a source of information for creators, along with providing them with tips to make better videos, answer their questions, and show what other creators are doing. Also, creators can join the Facebook for Creators community, which qualifies them to be considered for early access to the new tools and features.

This is not the first effort by Facebook to speed up the adoption and creation of videos on its platform. In August, Facebook launched a hub for original shows called Watch. It also introduced ways to earn revenue from the video, such as putting ads in the middle of livestreams. The Menlo Park, California-based company also allowed sponsored contents. However, it still has to find a way to enshrine the video ads in all video content just like YouTube.

On Thursday, Facebook shares closed up 0.92% at $179.59. Year to date, the stock is up over 56%, while in the last one month, it is up almost 3%.