Netflix Price In US Raised Again, And Investors Are Pleased

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Netflix Price In US Raised Again, And Investors Are Pleased
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Netflix stock soared to a new record high on Thursday after the company announced that it is raising its subscription prices again. For the most popular plan, the Netflix price in US is going up 10% starting next month, so subscribers who were paying $9.99 for the standard plan will start paying $10.99 a month next month. The premium plan is going up by $2 to $13.99 per month, while the price for the basic plan is staying the same $7.99 a month.

You may recall that the last time the Netflix price in US went up, the company grandfathered in longtime subscribers and held their monthly prices the same for quite a long time. Even though grandfathered subscribers kept their previous prices long after new subscribers were paying higher prices, some still cancelled their subscriptions when they did go up. Nonetheless, the subscriber losses didn’t appear to be as bad as perma-bars expected them to be.

This time around, the streaming TV company does not plan to grandfather in subscribers, so everyone will see the price increase at about the same time. The price increases will begin in November and run through December, so subscribers will see the increase either next month or the following month, depending on what day their subscription renews each month. Only the Netflix price in the US is increasing right now, which means that international subscribers are safe—at least for now.

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