Private equity often involves deals of dizzying size to buy companies your average consumer has never heard of. Makers of industrial parts and telecom infrastructure providers play a crucial role in the economy, but you don’t see their commercials on TV. You don’t drive past their logos every time you leave the house.
At some firms, though, the business of private equity investing is a little more mainstream. That’s certainly the case at Roark Capital Group, an Atlanta-based firm with a star-studded portfolio that belies the relative scarcity of its deals. Roark has completed more than 10 investments in a year only once, per the PitchBook Platform, but among those few targets are consumer companies with major national presences in the US. Here’s a sampling:
So how did Arby's, Carl's Jr., Maaco and Cinnabon all end up under the same umbrella? And what does Ayn Rand have to do with it? We've got answers.
Published in 1943, "The Fountainhead" is perhaps less well-known than Rand's second major novel, "Atlas Shrugged." But the books espouse similar themes, including an emphasis on individualism and a firm belief in the need to think for oneself.
It was the latter point Neal Aronson had in mind when he founded Roark Capital Group in 2001, naming his firm after "The Fountainhead" protagonist Howard Roark, an iconoclastic architect who helps pioneer a new style of building. As Roark's website puts it:
"If a man sincerely believes a claim to be true, then he must hold to this belief even though society opposes him. He must think independently and form values that he never sacrifices. Howard Roark's life exemplified the true nature of this independence and integrity."
Aronson established the firm as a way to apply his expertise in franchising. Before launching Roark Capital, he was the co-founder and CFO of US Franchise Systems, an owner and operator of hotel brands that increased its holdings more than 20-fold under his leadership. After a few quiet years, Roark raised its first flagship fund in 2005, a $413 million vehicle, and quickly got to work making deals, completing four investments in 2006.
In the decade-plus since, Roark's trend lines for both deal activity and fundraising totals have moved up and to the right, all while building on Aronson and the rest of the firm's experience with franchise businesses. Roark is currently investing a $2.5 billion fund, and it completed 13 new investments last year, an all-time high:
While its number of new investments has gradually increased, Roark has stuck to its roots in terms of the sort of companies it backs, operating primarily in the restaurant, retail, consumer products, consumer services and environmental services sectors. Within those preferred industries, Roark also chooses companies with franchised and multi-unit business models. The firm's portfolio brands have a vast reach, spanning 27,000 locations across all 50 states and nearly 80 countries.
Roark pursues a range of majority deals, including management buyouts, take-private transactions, corporate divestitures and recapitalizations. The firm typically targets equity investments ranging between $15 million and $1 billion in companies with experienced management teams and at least $10 million in EBITDA and $20 million in revenue.
One differentiating factor between the firm and its competition is Roark's preference for long-term investments that minimize the use of leverage. Those two things are related: Roark and its founder claim a bigger interest in building standout businesses than reaping immediate returns.
"Growth comes from operational excellence, not financial engineering," Aronson said in a 2015 interview. "We use a lot less debt than most people. Our philosophy is about continuous improvement."
Neal Aronson, Founder and Managing Partner
As detailed above, Aronson formed Roark in 2001 to make use of his expertise from US Franchise Systems. Before that, he was a principal at Odyssey Partners and a general partner at Oak Hill Partners (fka Acadia Partners). Like many in the buyout business, his career began in the corporate finance division of Drexel Burnham Lambert.
Ezra Field, Senior Managing Director and CIO
Field has worked at Roark since 2007, when he joined the firm after a six-year stint at middle-market investor ACI Capital. He was a natural fit, having worked with franchise businesses such as Jenny Craig and Qdoba during his time at ACI. Field now leads a number of Roark's highest-profile investments, including CKE Restaurants, Massage Envy and Jim 'N Nick's Bar-B-Q. Before entering private equity, he was a co-founder of Teachscape, a provider of teacher training services.
Erik Morris, Senior Managing Director
Another veteran of the consumer sector, Morris also joined Roark in 2007. Before that, he was a partner at Grotech Capital Group, a consumer-focused firm where he had worked since 1999. He also previously worked at Deutsche Bank. Morris plays an active role in Roark's current investments in Jimmy John's, Arby's and Anytime Fitness, among other portfolio companies.
Steven Romaniello, Managing Director
Romaniello has worked at Roark since 2008, but his connections to the firm's founder go much deeper: Romaniello was the former president and COO of US Franchise Systems, the company where Aronson got his start. After leaving USFS, Romaniello became CEO of FOCUS Brands, a restaurant franchisor that owns the Arby's, Cinnabon and Auntie Anne's brands, among others. FOCUS has been a part of Roark's portfolio since the business was created in 2004.
Timothy Armstrong, Managing Director
A more recent addition to Roark's masthead, Armstrong joined the firm in 2015 after working as the head of the retail and consumer vertical for H.I.G. Capital's middle-market fund. Armstrong has more than two decades of experience with retail and consumer investing, having also worked in the space at Apax Partners and Saunders Karp & Megrue.
The B2B and B2C sectors are popular throughout the realm of private equity, but Roark is more focused on them than most. Dating back to 2001, more than 92% of the firm's overall investments have occurred in one of these two spaces, according to PitchBook data, with 50% qualifying as B2C and a tick above 42% registering as B2B. The firm has completed no more than three deals in any other sector.
Narrowing in reveals a clearer picture. Nearly 36% of the firm's transactions since 2001 have been concentrated in the B2B commercial services industry group, while its B2C deals have been a bit more diverse. The restaurants, hotels and leisure sector accounts for more than 22% of all Roark activity dating back to the start of 2001, while retail (11%) is the only other industry to command a double-digit share.
As perhaps makes sense for a firm with a specific focus on franchise-based businesses, the majority of Roark's dealmaking activity occurs in the US—about 82% dating back to 2001. Almost all the rest of Roark's investments have occurred in Canada, with just one—a 2014 add-on of LED Hut conducted along with portfolio company Batteries Plus—taking place in Europe.
Within the US, Roark also displays a clear geographic preference. The Atlanta-based firm likes to invest in its own backyard, with more than 32% of US activity since the start of 2001 occurring in the Southeast: