The latest from CNBC vs FBN numbers battle – more bad news (bad might be understatement since it had the worst numbers in 26 years) for the former
FOX Business Network (FBN) ended the third quarter as the number one rated business network on television, marking the first time ever the network has outpaced rival CNBC in Business Day viewers for four consecutive quarters. In addition, FBN had the top five rated business programs for the quarter, while CNBC delivered 22 year lows in Business Day viewers and record lows in the 25-54 demo.
Averaging 187,000 total viewers, FBN saw its Business Day audience grow 26 percent over last year. Led by strong performances from anchors Stuart Varney, Neil Cavuto, Trish Regan, and Liz Claman, FBN’s Business Day came out 23 percent ahead of CNBC’s quarterly performance, which delivered 152,000 total viewers on average.