Latest stats on CNBC and FBN per sources familiar with the matter
Get The Timeless Reading eBook in PDF
Get the entire 10-part series on Timeless Reading in PDF. Save it to your desktop, read it on your tablet, or email to your colleagues.
Lou Dobbs Tonight Marks 50 Straight Weeks as Number One in Business News
FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in Business Day viewers during the historic financial news week of July 31st-August 4th, according to Nielsen Media Research. As the Dow passes the momentous 22,000 mark and the markets soar to new record highs surrounding the July jobs report, FBN’s Business Day coverage saw a 37 percent advantage over rival CNBC with 210,000 total viewers compared to 153,000 for the week. FBN also saw an 8 percent advantage over CNBC in the key A25-54 demo with 26,000 viewers compared to 24,000 viewers for the week.
For the 50th consecutive week, Lou Dobbs Tonight (7PM/ET) was the number one rated news program in business television with 310,000 total viewers, as well as the week’s number one rated business news program in the age 25-54 demo with 39,000 total viewers.
Along with Dobbs, FBN’s Varney & Co (9a-12p/ET), Countdown to the Closing Bell (3-4p/ET), CAVUTO Coast to Coast (12-2p/ET),After the Bell (4-5p/ET), and The Intelligence Report with Trish Regan (2-3p/ET) were among the six top rated programs for the week. Additionally, Varney & Co along with Risk & Reward (5-6p/ET) dominated their CNBC competition in total viewers for the 11thconsecutive week.
***Below is the data according to Nielsen Media Research
Week July 31st- August 4th, 2017
FBN: 210,000 P2+, 26,000 A25-54
CNBC: 153,000 P2+; 24,000 A25-54