Coke is Target of Powerful Tobacco-Type Law Suit

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Coke is Target of Powerful Tobacco-Type Law Suit
Coca Cola, "Share a Coke" by JeepersMedia on 2014-07-08 20:34:54

Same Deceptions Charged – Minimize Health Risk, Target Kids

A major new law suit, charging Coca-Cola and the American Beverage Association with engaging in the same kind of illegal deceptions which forced the tobacco industry to pay out about $250 billion in damages has been filed.

 

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The suit compares Coke’s tactics to the tobacco industry’s past efforts in minimizing the health effects of its products, and targeting children to replenish the ranks of its customers.

This suit builds upon an earlier suit against McDonald’s for likewise engaging in deception about its products, says public interest law professor John Banzhaf, whose students put together the action.

It forced the fast food giant to pay over $12 million to settle, and required it to make new disclosures and other major concessions, says Banzhaf.

Subsequently, Banzhaf targeted sugary soft drinks, using legal action to fight so-called “pouring rights” or “Cokes for Kickbacks” contracts where schools are given a commission for promoting what some call “liquid candy.” He was also the first to publicly propose a law suit against the bottlers; a move which eventually resulted in a major agreement by beverage distributors under which tens of millions of students will no longer be able to buy non-diet sodas in public schools.

Banzhaf, who is also credited as the catalyst and strategist behind many of the major legal actions against tobacco companies, has been called “The Law Professor Who Masterminded Litigation Against the Tobacco Industry,” “a Driving Force Behind the Lawsuits That Have Cost Tobacco Companies Billions of Dollars,” the lawyer “Who’s Leading the Battle Against Big Fat,” and “The Man Big Tobacco and Now Fast Food Love to Hate.”

Banzhaf notes t