Tesla Motors Inc (NASDAQ:TSLA) may just be automotive industry history in the making. In fifteen short years, the electric vehicle designer-manufacturer has achieved a market value of over $33.5bn, and annual revenue of over $3bn, while Tesla stocks have risen by more than 1000% since the company was listed on the market in 2010. But the figures only tell a fraction of the story. Through bold innovation and a keen eye on futurist trends, Elon Musk and his team have changed the prospect of electric cars from a bar room joke into a highway reality.
It’s not been an easy ride. They lost a libel case against British car show Top Gear when the latter test drove a Tesla Roadster on screen in 2008. The manufacturer claimed that Top Gear’s producers faked footage of the car running out of power after just 55 miles, a blip of bad publicity that cost Tesla sales and stock value. But for the most part – and largely thanks to Musk’s mad inventor/visionary tycoon media persona – Tesla have been able to write their own headlines. Science-fiction sounding innovations such as their ‘Summon’ feature – which enables owners to phone their Model S and have it drive itself to their front door – have kept the geeks and playboys talking long after the laughter died down around the Top Gear fiasco. And eco-friendly developments such as their $5bn lithium-ion battery ‘Gigafactory’ ensure the company maintains a positive image even while Musk burns through fuel with his space rocket side-project.
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Whether you’re crazy for car trends, you’re keen to appraise general tech and innovation market trends, or a healthy mixture of both, Tesla makes for a mouth-watering case study. For a broader entry into the world of Elon Musk and his miracle motors, check out the infographic below with the lowdown on some of the key achievements and talking points across Tesla’s short history. It is a lesson not just in the motor trade, but in business in general.
41 Insane Facts About Tesla Motors
Infographic source: Jennings Motor Group