Amazon’s Prime Day has received plenty of media attention, and this will continue throughout the day and probably afterward as Wall Street analyzes the day’s contributions to the company’s top line. The online retailer bills Prime Day as offering deals that are as good as or better than Black Friday, but are they really? One website is doing a running analysis of the deals being offered all day long to see whether Amazon is really living up to its marketing.
Deals on Amazon Prime Day are beating last year
In general, it looks like a lot of the deals are at least keeping pace with what was offered either on Black Friday 2015 or on Amazon Prime Day 2015, according to BestBlackFriday.com. Last year Amazon was on the receiving end of a lot of criticism for the quality of the deals it offered on Prime Day, but things could be different this year. One area that Amazon did do well last year, however, was electronics, and it looks like the online retailer is excelling here again.
For example, Amazon is offering a 500GB Xbox One console with a name your game bundle and $50 Amazon gift card for $279. BestBlackFriday reports that Prime Day 2016 beat Walmart’s Black Friday 2015 price by $20. Amazon is also offering a Super Mario Maker Deluxe Wii U console set for $279, for which there was no comparable deal on Prime Day 2015 or Black Friday 2015.
Deals on Lenovo Think laptops and desktops and an EliteBook 725-G3 business notebook also won by default because there weren’t any comparable deals last year.
Live blog on Amazon Prime Day 2016
BestBlackFriday is keeping a live blog of Amazon’s lightning deals all day long right here. The website notes that because the online retailer uses a lightning format, items tend to go out of stock quickly. This is making it difficult for shoppers to compare prices and determine if the price is a good deal, but the live blog does offer a good resource for those who like to comparison shop.