Sears Holdings Turns A DIY Disaster Into A Dream Makeover by SCH Speaks
Last week, Bethany Knutson of Bedford, Texas, received a phone call she won’t soon forget. It was a Sears Holdings representative notifying her that she had won the grand prize in the “DIY Fails” contest sponsored by Sears Home Appliances and Sears Home Improvement. The grand prize? $10,000 in appliances and $10,000 in services from Sears Home Improvement!
Bethany was beyond excited. “I’m just thrilled! We’ve been working on this home project for five years. My family has been helping, but my father had a health problem so it’s been on hold. I’m currently renting a refrigerator so this will be amazing to have new appliances from Sears. Sears has won a fan for life!”
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Sears worked with the “Live! with Kelly and Michael” show as part of the “DIY Fails” contest. Contestants like Bethany submitted photos of their DIY disasters for a chance to win the grand prize.
“Talk about a disaster!” Bethany said in her contest entry. “We ripped apart the master bathroom with every intention of putting it back together again right away, but the bathroom fought back! Constant water leaks and plumbing issues forced us to keep the floors and walls ripped up for over six months. This is our only bathroom and I had to shower and get ready in this bathroom during that time as well. It was a disaster!”
Bethany’s situation stood out from the dozens of entries and was tailor-made for a rescue from Sears.
“We pride ourselves on being the house experts for homeowners,” said Chip Smith, vice president and chief marketing officer for Sears Home Services. “Whether you’re shopping for new appliances or tackling a home improvement project, our experts are here to help so you don’t have to go it alone. That’s why we are thrilled to help Bethany refresh her kitchen and bathroom by awarding her the grand prize home makeover package.”
Bethany plans to install a suite of new Kenmore PRO appliances in her kitchen and is looking forward to her appointment with a representative from Sears Home Improvement who will help her select the products and services needed to transform her bathroom from “disaster” to a designer’s dream.
We’ll plan to update this post later when Bethany’s makeover project is complete.