FDA Regulations Could Push Half Of Vapers Back To Smoking

FDA Regulations Could Push Half Of Vapers Back To Smoking
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FDA Regulations Could Push Half Of Vapers Back To Smoking by Guy Bentley, Foundation For Economic Education

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The Rules Could Ban 99% of E-Cigarettes

Forty-nine percent of vapers say they would go back to smoking regular cigarettes if Food and Drug Administration (FDA) rules crush the e-cigarette industry.

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That’s according to leading e-cigarette brand V2, which surveyed adult vapers across the country between May 16-20. The announcement of FDA’s “deeming” regulations May 5 sparked fears across the vaping community that many of the products they use could be taken off the market.

The part of the FDA’s deeming regulations that most concerns the e-cigarette industry is the so-called “predicate date” of Feb. 17, 2007. All vapor products that came on the market after this date, which is almost all of them, will have to go through the notoriously onerous and expensive Pre-Market Tobacco Application process (PMTA).

PMTAs can cost millions of dollars per product and around 1,700 hours of paperwork. Industry experts estimate 99 percent of products on the market won’t even be put through this process and will be taken off the market within two years.

Vaping advocates fear FDA’s regulations would mean the effective prohibition of e-cigarettes. In the event of e-cigarettes being taken off the market entirely, 49 percent said they would switch to smoking tobacco cigarettes. V2’s poll found almost three-quarters of vapers agreed e-cigarettes should be regulated in some form.

“Vapers want common sense regulations to ensure consumer protection and product standards,” said Adam Kustin, vice president of marketing at V2. “But what they fear is over-regulation, which would stifle product access and innovation.”

Kustin said FDA’s rules wouldn’t protect public health but would entrench the advantage of tobacco companies. “Big Tobacco companies, with their virtually unlimited resources, benefit tremendously from an onerous and costly application process.”

“While our company is also well positioned, the smaller players in our category aren’t as fortunate. Some simply won’t be able to bring their products to market, while others will be forced to raise prices, further diminishing their competitiveness. Lastly, it’s important to recognize that Big Tobacco is under no obligation to submit any products for approval.”

When the poll asked vapers what they would do if e-cigarettes and e-liquid became harder to buy or more expensive, 34 percent said they would vape less, and an additional 18 percent said they would vape less and smoke more cigarettes.

This article reprinted with permission from the Daily Caller News Foundation.


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  1. To Nonsmokers Everywhere – I’d Like to Say THANK YOU!!

    Dear Nonsmoker,

    First, I’d like to say THANK YOU!! Thank you for standing up and saying, “Smoking is NOT okay.” Thank you for making it harder to do something bad for us all. Thank you especially for crying out in one voice that our children should not be turning to tobacco as a way to show their independence and then being stuck with a foul smelling and deadly habit they are statistically unlikely to ever break. In short, thank you for putting a cork in the growth potential of the tobacco industry and its efforts to lie their way into every American home.

    Second, I’d like to say again, THANK YOU!! Thank you for all your efforts to end the stench and death of tobacco leading to the rise of my own path away from tobacco. Thank you for something you probably don’t realize you did: Thank you for creating the playing field for vapor products to spring into existence and advance to a point they provide the escape to someone like me, someone you wanted to save, to be free of tobacco. Please allow me to explain why I am grateful to you.

    I’m sure you’ve been confused by someone puffing vapor clouds and thought to yourself it was disgusting because smoking is disgusting. The irony is the person using the vapor product not only agrees with you that smoking is disgusting, but also had YOU to thank for their escape from a disgusting deadly habit. Do you want to know how this is so, with all the negative things you have heard?

    I’m sure you’ve seen many news stories about the dangers of vapor products and you probably believed they were all true because vapor looks like smoke, and as you know, smoke is bad. This is a common form of public manipulation used by an enemy you and I share, the tobacco companies. Tobacco companies are not the real vapor industry and do not produce the vapor products that were good enough to finally work for me. They have tried to make it seem so, but there are an estimated 25,000 tiny companies out there who could be crushed if they can make you believe it. Not only that, but all of the misinformation in those stories about antifreeze, formaldehyde, popcorn lung, and the vague assertions that vapor is more dangerous than smoke, have been completely debunked by world renowned scientific bodies as junk commercial data manipulation.

    In fact, the benefits of vapor products to entire populations now form the core of other countries’ efforts to end the burden of tobacco on their healthcare systems and the quality of their citizens’ lives. As an example, the United Kingdom now officially considers vapor products to be at least 95% safer than smoking and sees it as a tremendous opportunity to finally get Brits off tobacco for good.

    So why would this negative information be on the news if it isn’t true? It is very simple and it is something you have seen before. There is tremendous wealth pushing the tobacco agenda and they have been caught misusing it before. The only difference is last time you saw it, they were claiming their deadly products were safe and even life-enhancing.

    This time, they are trying to tell you the one thing that has happened in the last century that threatens their very existence is unsafe. They are telling you the vapor products your steadfast resistance caused to rise and threaten them must be stopped and they are trying to fool you, their enemy, into making it happen for them. To add insult to injury, they are building on their own bad reputation to accomplish their goals!

    But what about the children? The answer to this is so simple it is easy to miss. All vapor products from America’s emerging “vapor shop” industry could not permanently addict children, even if it were their intention (and the evidence is by and large, it is not). Nicotine, the addictive component of tobacco that has been carried over to vapor products to help smokers quit smoking, is quite simply not pleasant if a curious new user has not used nicotine before. It burns the throat. It makes the stomach queasy. It makes the skin flush and the heart race if you get too much too fast.

    Every store that sells these vapor products has options with no nicotine and no other addictive substance available for both smokers who are trying to quit nicotine and the occasional peer pressure victim. Almost all curious new users choose the option with no nicotine. It becomes nothing more than a fad to a curious teen trying to rebel and ends up lost in the closet full of unused tennis rackets and how-to-play-guitar DVD’s. As an ex-smoker, neither I personally, nor any proprietor of any vapor product store I have ever visited, would want anyone to experience addiction. In fact, we all celebrate this unavoidable fact that keeps predators from rising within the vapor product industry.

    I said I would explain why I am grateful to you, but I had to explain all of this first. The final explanation is YOU have helped me achieve something amazing. YOU have helped me become a nonsmoker. The stench and death of tobacco is gone from my life and the vapor products someone might see me use now do not lead to new addictions. It really upsets me when I see that the people who helped me get here do not understand their part in it, the way I am in complete agreement with them, and how the battle wages on, but now in the form of a battle of misinformation.

    I am a nonsmoker. The vapor you might see from me is a remnant of a battle not instantly won. The evils of the tobacco establishment are not just in the moment. If it were that simple, anyone would be able to quit their deadly products instantly. I am now and forever “once bitten” by their lies. But you have created, through your vigilance, a place for me in between death and a perfect world where I can live without hurting anyone.

    Please, I beg you, do not blindly accept the “news” you hear as true. (If you search for it, the truth is out there from reputable sources like the Royal College of Physicians in London, UK.) Consider for a minute, once doctors hailed the benefits of cigarettes. Ask yourself, “Why would the United Kingdom look to vapor products as the big answer they’ve been waiting for when they once warned the United States that tobacco was dangerous?” Could it be the United Kingdom does not have a tobacco industry? You got me this far and now I need you to come to my aid to get to the finish line.

    I will die someday. I might use vapor products until that day comes because most ex-smokers will tell you, the addiction is permanent. But I will not take your children or grandchildren to an early death with me if I can have these vapor products to continue to be a nonsmoker. The alternative for me is smoking. The patch, the pill, the gums, they all proved I will smoke again if there isn’t something to sooth the damage done to me by our common enemy. My voice is small and lost without yours. The work you did fills me with genuine gratitude, but the work is not over.

    Together, we must, as nonsmokers who do not want to live in a world of tobacco stink, cancer, heart disease, and lung disease, push forward a little further. If we do, we can heal the wounds of an injured society and watch tobacco die away. We can even see the natural end of vapor products when all the injuries are healed or passed into a forgotten period of shame in our history. We can make right what was done to us all if we do it together. If we let the wealth of the tobacco industry buy our opinions, things can stay the way they have been, a way that is not working, from now on.

    Again, I thank you for what you have done, and beg you to continue, with me as your ally, to do the rest.

    Your fellow nonsmoker,
    S. B.

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