Twitter came into existence ten years ago on March 21, 2006. Since then, the company went public and has attracted more than 300 million monthly active users. Many still misunderstand the micro-blogging site, but in an effort to change that, the company released its new ad, or we can say, a thank you note.
Explains itself in a tweet
Twitter’s tenth anniversary ad’s duration is two-and-a-half minutes, and it takes the form of a thank-you note, which has been posted to express gratitude to its millions of users around the world. The ad very succinctly covers what makes Twitter a unique service and also introduces a hashtag: #LoveTwitter.
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Twitter’s utility as a breaking news platform takes up a major section of the spot, and it includes clips from events such as 2011’s Arab Spring and the tsunami that devastated Japan the same year. Political movements such as #BringBackOurGirls, #blacklivesmatter, and #LoveWins are also included in the video, highlighting social activism. Also there is a section completely dedicated to the viral videos and GIFs that spread across the platform like wildfire.
“As March 21 begins around the world, each of our global offices will kick off the day by showing our appreciation and gratitude — starting in Sydney and following the sun to headquarters in San Francisco. We are excited to celebrate with all of you,” read the blog post.
Twitter to retain 140-character limit?
Twitter squeezed the entire thank-you note into a tweet that is just 140 characters long, and this is a notable point.
“Each of our global offices will kick off the day by showing our appreciation and gratitude – starting in Sydney and following the sun to headquarters in San Francisco,” the note reads.
The author of the tweet almost pushes past the 140-character limit but then makes an emoji tweak to fit into the character count. In the past ten years, a lot of changes have been made, and the ad could be seen as a reaffirmation of the fact that the company is committed to the character limit.