The 100 Most Expensive Keywords On Google [INFOGRAPHIC]

0
The 100 Most Expensive Keywords On Google [INFOGRAPHIC]


What do lawyers do with all of those legal fees that they generate?

Play Quizzes 4

Apparently, they throw it at cost-per-click advertising on Google AdWords.

According to today’s infographic on the 100 most expensive keywords on Google by WebpageFX, search phrases related to legal services make up the vast majority of the rankings with 78 of 100 search phrases.

London Value Investor Conference: Joel Greenblatt On Value Investing In 2022

The first London Value Investor Conference was held in April 2012 and it has since grown to become the largest gathering of Value Investors in Europe, bringing together some of the best investors every year. At this year’s conference, held on May 19th, Simon Brewer, the former CIO of Morgan Stanley and Senior Adviser to Read More

Why Lawyers?

The average cost across all industries for CPC advertising was $1.58 per click in 2015.

However, Google has has billions of available keywords, and the cost for specific keywords can range dramatically based on a number of factors. Some phrases are worth pennies, while others can cost hundreds of dollars. It all depends on the relevance and the potential revenue that can be generated off of a particular search phrase.

Many law firms are willing to pay in the higher end of that spectrum, particularly for business related to personal injury claims and car accidents. Phrases such as “top personal injury attorneys” or “Personal injury attorney Colorado” dominate the rankings, making them among the costliest search terms worldwide. The most expensive keyword of all is “San Antonio car wreck attorney”, which has an astronomical rate of $670.44 per click.

Keywords such as these are heavily location-based, while having strong regional competition. This drives up ad rates significantly.

That said, lawyers are still open to shelling out good money for these kinds of leads, as customers would be highly motivated while providing substantial revenue to their firms.

Location, Location

Of the 22 keywords that were not related directly to legal services, it was location-specific terms related to insurance and water damage that were among the most expensive.

Terms such as “Austin TX auto insurance” or “Flood restoration Chicago” commanded large bids, with $388.58 and $346.49 costs for each click respectively.

Ultimately, it turns out that 58 of 100 of the most expensive keywords on the list are related to location, with competition in California, Texas, Florida, and Colorado being the toughest.

The 100 Most Expensive Keywords On Google

The 100 Most Expensive Keywords On Google Infographic

Via Visual Capitalist

Updated on

Sheeraz is our COO (Chief - Operations), his primary duty is curating and editing of ValueWalk. He is main reason behind the rapid growth of the business. Sheeraz previously ran a taxation firm. He is an expert in technology, he has over 5.5 years of design, development and roll-out experience for SEO and SEM. - Email: sraza(at)valuewalk.com
Previous article Battered Mining Sector Retreats to Toronto for PDAC
Next article Decline Of Pollinators Poses Risk To Global Food Supply: UN

No posts to display