FOX Business Network beat CNBC for Business Day on January 7th during breaking market news. FBN’s Business Day delivered 41,000 vs. CNBC’s 34,000 in the key A25-54 demo. All this while the Dow closed down in triple digits for the day at 392 points following the market mayhem in China, who halted their trading for the second day in a row.
FBN’s key market shows swept CNBC from 2pm-5pm with Intelligence Report with Trish Regan, Countdown to the Closing Bell and After the Bell all scoring victories over CNBC in the demo.
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In addition, FOX Business Network’s Lou Dobbs Tonight’s special coverage of the markets beat CNBC’s coverage with 148,000 vs 145,000 total viewers. When business news was breaking, viewers clearly chose FBN.