Zynga has seen success with social-casino games, and is therefore diving deeper into the sector. On Thursday, the game maker launched its new free-to-play game for mobile and social platforms – Princess Bride Slots.
Based on a classic movie
Zynga’s senior VP slots and chief game designer, Joe Kaminkow, said, “We are excited to bring our players and Princess Bride fans around the world a fun, free way to engage with one of their all-time favourite movies.” Kaminkow further said the game has a lot of attraction as it includes classic quotes from original cinema footage, and beloved cartoon characters such as Buttercup, Westley and others.
Zynga’s team that developed Wizard of Oz, which is among the top-grossing game on the app stores, also worked on Princess Bride Slots. This game combines the elements of the Princess Bride film with mobile game play. The game is like a storybook tale about true love and adventure, and as players proceed with their journey in the game, they join characters like Buttercup, Westley, Inigo Montoya, Miracle Max and Fezzik.
The movie Princess Bride (based on a novel by William Goldman), which was released around three decades back, became an instant classic and was treasured by millions of fans. Since then, the brand has continued to captivate audiences, stated Julie Dyer, a partner at Act III Licensing, the official licensor for The Princess Bride. Dyer said they are proud to work with Zynga in bringing this popular brand to game players.
Social casino games – a big opportunity for Zynga
Even at a time when Zynga is struggling to generate larger profits from mobile devices, it has seen growth in this category of games. The new game is available from the App Store for the iPhone and iPad users, Google Play, and Facebook. It also went live on the Amazon App Store for Kindle devices.
Seeing the success of the slot games such as Hit It Rich! Slots, Zynga is expected to continue investing in similar new titles. Eilers Research, a market researcher, says that the social-casino game sector is a $3.4 billion industry.
On Thursday, Zynga shares closed down 0.78% at $2.53. Year to date, the stock is down almost 5%, while over the last month, it is up almost 4%.