Motorola is back with a refreshed line of Android smartphones called the Moto G, Moto X Pla, and Moto X Style. The new phones will be marketed to customers who don’t mind paying full price for phones.

Motorola Unveils Moto G, Moto X Play And Moto X Style

Motorola President Rick Osterloh previously mentioned that his company strives to create quality phones that don’t cost too much. The new Moto G certainly lives up to that expectation as the device retails for $180 without a contract in the United States. Prices for the Moto X models are still unknown, but some predict the phones will cost several hundred dollars less than similar models made by competitors.

Specs and features for Moto G and Moto X phones

The Moto G boasts a 13-megapixel camera, 4G LTE and waterproof design. The Moto X Play features a 5.5-inch body and improved battery life that lasts for at least two days. The larger Moto X Style phone comes with a 5.7-inch body and a battery that lasts over one day. Both phones from the Moto X line feature 21-megapixel cameras. Unlike the Moto G,  the latter two models won’t come with extensive water protection. All three phones are also part of the Pure Edition line that was designed for a simpler experience.

Motorola’s ambitions

The company’s SVP of Consumer Experience Design, Jim Wicks, explained, “It seems like the name Pure Edition sort of embodies that. There’s no bloatware, there’s no extra stuff on the back end that you get with carrier requirements. We just felt the name embodied the spirit of the product. People want battery life, they want a camera, they want clean, fast software, and that’s what we’ve been trying to drive. Let’s not bring in all those extra bells and whistles.”

Motorola launches the Moto G today, and the other two models are expected to launch sometime next month in select markets.