Appeals Court Rules Amazon.com, Inc. Search Is Confusing

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Appeals Court Rules Amazon.com, Inc. Search Is Confusing
By Szk7788 (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons

The  old saw “what you see is not always what you get” should be changed to “what you see is not always what you want”, at least when it comes to search results. American consumers have been complaining for years that their search results often don’t produce the specific products but instead present similar products, and on Monday a U.S. appeals court agreed, saying Amazon has “created a likelihood of confusion” with its search results policies.

A panel of appeals judges ruled two to one that the company will have to face a trademark