Twitter, following its arch-rival Facebook, introduced an auto play feature for video sharing on Tuesday. With the new feature, native videos, Vines, and GIFs will begin to play automatically on a user’s timeline, and then unmute once a user taps on them.
Addressing advertisers concern
In a blog post, Twitter noted that using the new auto-pay feature is totally up to users. Users, if they wish, can opt for the old click-to-play experience. A user can choose their own setting. For instance, setting videos to auto play only when connected to Wi-Fi, or have click-to-play videos when bandwidth is low. The sound will turn on, and the video will expand to fit the screen once a user turns the video to landscape mode.