Pop superstar Taylor Swift is against the music streaming business. Last year, she pulled most of her music from popular streaming service Spotify, and recently she pulled her current hit album 1989 from Apple’s upcoming streaming service.
The singer opened up about her thoughts on free music streaming services last year when she said they devalue artists. Apple Music initially anticipated bringing Swift’s latest album on board. The Cupertino-based tech giant shared a link to her “Bad Blood” video on the screen during the official announcement, which led everyone to assume the album would be in Apple Music’s catalogue.
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Taylor Swift fights music streaming services
Swift’s older albums will be available through the service, but her label’s representative claims there are no plans to release the current album to any streaming service in the immediate future.
Taylor Swift isn’t the only musical act to pull music from Apple’s upcoming on-demand streaming service. The Beatles also refused to allow their music to be streamed. Many other artists are fighting for their royalties as they claim big losses in the music streaming world.
Apple Music tries to work with artists
Although Apple doesn’t plan on offering a regular free trial for new subscribers, it does plan to offer a free three-month trial at launch starting June 30. Artists are not exactly happy about the move. One artist, Anton Newcombe from Brian Jonestown Massacre, says Apple may pull their entire back catalog from its streaming service if they don’t agree to forgo royalties for the three-month trial.
There are major concerns regarding Apple’s late entry in the music streaming business, and the fact it won’t carry Taylor Swift’s latest album could have a negative effect on the business. Apple’s top music streaming rival Spotify already boasts an 86% share of the on-demand music streaming market. iTunes has also seen a decline in downloads. Apple knows the importance of launching a music streaming service if it wants to again be the leader in digital music.