The new initiative will help Tesla to get closer to customers and hopefully drive sales.
Tesla investors were presumably happy to read a recent Morgan Stanley report on the company, which claimed it is “winning the battle” to sell directly to consumers. Now the company has unveiled a new initiative which will make the company even more accessible to buyers.
Mobile Container Store to tour U.S. and Europe
The California-based electric carmaker and energy storage company announced that it will launch a mobile store which will embark on a tour of the U.S. and Europe over the course of this summer.
Tesla announced that the Mobile Container Store is to be housed in a “unique” shipping container, designed in house, which “arrives and unfolds to double its size in just a few hours.”
“The mobility and convenience of this design allows Tesla to bring our unique retail approach to customers in new locations where we do not yet have a brick-and-mortar location,” the company said.
Global Equities Research analyst Trip Chowdhry is impressed by the idea, calling it “phenomenal.” Chowdhry believes it is a great way to take “the car to the doorstep of the community.”
Interactive displays for prospective buyers
The Tesla Mobile Container Store Tour will be in Santa Barbara this week, where it will make its first stop. Members of the public will be able to visit the store from Friday onward, and it will stay in the city for 4 weeks before embarking on a trip to the Hamptons.
Tesla has not announced a full itinerary for the Container, but would only say that it will be “targeting the summer’s most popular travel destinations in places where we don’t yet have a permanent brick-and-mortar location.”
Residents of Europe will also be able to see the Container as it travels around a number of locations in Denmark, France and Switzerland. Potential buyers will be able to test drive the Model S, as well as learning more about the cars through a number of interactive displays. When it is released the Model X will also be featured in the tour.
Photos of the store are expected to be released later this afternoon. Tesla stock is up over 20% this year.