Google+ just introduced a new feature called Collections, and it is quite similar to Pinterest. The new feature allows users to organize images, content or articles based on a specific topic such as food or music. Other Google+ followers will be able to any collection as long as it’s public.
A look at the new Google+ feature
The new feature makes it a little like another popular social network called Pinterest. Google has been working hard to revive its lackluster social media website as it fails to compete with the likes of Facebook or Snapchat.
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Google+ Collections are available on the web and Android mobile devices. Google claimed it would soon arrive for upcoming iOS apps in the future.
Google’s failure at competing with Facebook
Google has a lot of strengths in the competitive tech industry, but social media is not one of them. Although the company has YouTube, which is a social media platform for video sharing, it’s the attempt to compete directly with Facebook that has failed miserably. Much of the problem can be attributed to the fact that Facebook already had a strong hold on the market long before Google came into the picture. Whether or not this new feature will save Google’s social media website remains to be seen.
It is important to point out that Google has managed to incorporate many aspects of other social websites in an attempt to appeal to everyone. It’s got profiles similar to Facebook, photo sharing like Flickr, consumer-generated reviews like Yelp and event sharing like EventBrite. It also replaced G-Chat with Google Hangouts in an attempt to compete with popular mobile chat service WhatsApp.
Google strives to be everything to everyone. There is no surprise that the company is frantically searching for new ways to retain its relevance. The company does not share the number of its active users, but it’s estimated that 4 to 6 million users have made a public post since the early part of 2015. By comparison, Facebook has 1.4 billion active users a month.