RI is a reputation management consulting firm with offices in New York and Copenhagen. This year’s list is the 10th edition, and results were compiled from a survey of 61,000 people in 15 countries. Kasper Ulf Nielsen, executive partner and cofounder of RI, talked Susan Adams of Forbes through the results.
BMW tops reputable companies list rated by consumers
The list is interesting because it ranks consumer perception of reputable companies rather than company internal practices. BMW tops the list despite the fact that it produces gas-guzzling, pollution-producing products. Nielsen believes that this may be due to the fact that the company makes a real effort to portray itself as a local business, wherever it