Intel has entered into a partnership with Dell for the fourth installment of its branded film series Inside, which will launch March 25 on Hulu, according to Video Ink. The movie dubbed What lives Inside narrates a story of a man searching for his father, a celebrated puppeteer.
What makes this series special?
Colin Hanks is the lead actor accompanied by other actors such as JK Simmons, who recently bagged an Academy Award for his role in Whiplash and Catherine O’Hara. What lives Inside is directed by Oscar winner Robert Stromberg.
The series will be the fourth in the line of a branded entertainment series from Intel. The Power Inside, was the most recent one directed by Will Speck and Josh Gordon and starring Craig Roberts, Zack Pearlman and Harvey Keitel. The first of the series Inside was released in 2011 when Intel and Toshiba came together. The Beauty Inside was the second in the series, released a year after the first one.
What’s special about these series is that viewers’ input is used to help shape the character and plot, with viewers even auditioning and joining the cast of The Beauty Inside.
Theme-based Intel tagline
The film is divided into four episodes and focuses on the journey of a son toward self-discovery. The character comes across a mysterious world created by his dad, a puppeteer. Thereafter, the story narrates his adventure and how it unlocks his creativity.
PJ Pereira, chief creative officer of Pereira & O’dell, acknowledged that the most challenging task was to zero in on another fresh way of bringing Intel’s tagline “It’s what’s inside that counts” to life. Pereira said, “We had to find a role to make the product not the subject of the story we are telling, but a character.” Pereira said the characters are something that will settle in the minds of the audience even months after the campaign is done. Pereira noted that this year the theme is a bit different, and it clings to creativity.
The series will be streamed on Hulu over the course of four weeks. The full series will be shown on WhatLivesInside.com and YouTube. What Lives Inside is a branded film series, therefore, it will display Intel and Dell products by weaving them into the plot.