Steven Cohen “Rebrands” As Point72 Launches New Web Site


Cohen wants Point72 to become great with a “strong sense of community that always acts with integrity…”

Point72 Asset Management, the family office established by Steven Cohen launched a new website. The firm manages the assets of the billionaire investor and its eligible employees.

Cohen was compelled to transform SAC Capital Advisors, his former hedge fund into family office after suffering a series of insider trading charges. SAC Capital pleaded guilty on fraud charges and agreed to pay $1.8 billion to settle the case of the Securities and Exchange Commission (SEC).

Point72 Asset Management will no longer operate as a hedge fund, but it will still manage a huge amount of assets since Cohen’s net worth is more than $9 billion.  The name of the Cohen’s family office was taken from the address of SAC Capital at 72 Cummings Point Road.

Cohen was forced to purchase the domain name from Point72 Technologies, a quantitative trading firm in Los Angeles to be able to create its website. Point72 Management initially introduced its website on April last year, but it has limited information.

Point72 is focused on discretionary long/short equities

According to the website of Point72 Asset Management, it is focused investing in discretionary long/short equities. It also makes significant quantitative and macro investments. The firm has affiliated offices in New York, Hong Kong, Tokyo and Singapore. It has more than 850 employees including 350 investment professionals.

In September, last year, it had been reported that Point72 Asset Management is experiencing difficulty retaining and attracting employees, which resulted to the closure of its Boston office. The firm lost some of its workers to Balyasny Asset Management, as previously reported by ValueWalk.

Cohen’s goal for Point72

Cohen serves as the chairman and CEO of Point72 Asset Management. He said, “I want Point72 to be a great firm with a strong sense of community that always acts with integrity and professionalism and sets the standard for ethical behavior.”

Point72 Management is expecting all of employees to uphold its mission and values.

Its mission is to become the premier asset management firm by delivering superior risk-adjusted returns, adhering to the highest ethical standards, and offering the greatest opportunities to the brightest talents in the industry.

Point72 Asset Management operates as one firm with mutual respect and commitment. The firm is dedicated to succeeding together and it professionals conduct themselves ethically and with integrity at all times. They are committed to pursuing innovation, excellence, professional growth & development. They are also dedicated in contributing to communities.

Check out the full website here

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About the Author

Marie Cabural
Marie received her Bachelors Degree in Mass Communication from New Era University. She is a former news writer and program producer for Nation Broadcasting Corporation (NBC-DZAR 1026), a nationwide AM radio station. She was also involved in events management. Marie was also a former Young Ambassador of Goodwill during the 26th Ship for Southeast Asian Youth Program (SSEAYP). She loves to read, travel and take photographs. She considers gardening a therapy.

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