JetBlue Airways is the first major airline to approve the new Apple Pay for simplified in-air mobile payments
Apple Pay revolutionized mobile payments, making it easier and safer to pay for items or services. Apple customers with the iPhone 6 and / or the upcoming Watch can use this service to make transactions and protect their identity. Many stores already accept Apple Pay including Chevron DuaneReade, FootLocker, Macy’s, McDonald’s, Meijer, Nike, Panera Bread, Subway, Walgreens, Wegman’s, Whole Foods and more. Now we can add JetBlue Airways to the list, as customers will be able to purchase food and other amenities during their flights.
Apple Pay speeds up the process of onboard purchases
JetBlue’s senior vice president, Marty St. George, believes customers want an easy and fast way to make purchases while in the air. They want to spend most of their time enjoying the flight, and Apple Pay enables them to do just that. The new service will launch on transcontinental flights from New York City to Los Angeles and San Francisco. The service will eventually roll out to more flights sometime in March.
JetBlue crewmembers use technology to improve customer experience
As part of the Apple Pay rollout, over 3,500 JetBlue crewmembers will receive iPad Minis and NFC-enabled cases. Each iPad Mini will be pre-loaded with a custom iOS app called the Inflight Service Assistant. This app gives in-flight crewmembers access to information and flight data to ensure the best customer experience. ISA goes even further by allowing crewmembers to identify TrueBlue or Mosaic loyalty members by first name. This will come in handy for special times like wishing a customer a happy birthday.
The ISA app doesn’t stop there as it also features flight details, safety information, and aircraft information. Joanna Geraghty, executive vice president for customer experience at JetBlue, explains that customer service has always been a priority of JetBlue. Now that the airline is giving crewmembers more tools to create a more personalized experience, customers can relax a little more.