Thanks to the significant number of iPhone 6 sales and intense anticipation for upcoming Apple Watch, the tech giant wants to grow the retail presence in key areas
Apple is set to launch its first retail store in Queens, New York. The iPhone maker recently purchased space inside Queens Center Mall, the largest mall in the entire borough. The new store is set to open during the latter half of the year.
Location is everything for Apple. The stores within Queens Center Mall make three times the national average. A report from 2002 show sales averages at $953 per square foot. Apple will likely increase that amount significantly as its retail stores take in an average of about $4,551 per square foot last year. A source also reports the new Apple store will be bigger than previous mall-based stores in New York.
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Apple expands retail presence outside of Manhattan
There is another Apple store opening in Brooklyn. This location was originally supposed to launch this spring, but may next year. Right now, there is a total of 17 retail stores in the entire state. Five of these stores are in Manhattan and one in Staten Island.
Apple continues to focus on building a retail presence in China. The Cupertino-tech giant doesn’t want to miss the largest and most important market in the world. Thanks to the impressive number of iPhones the company sold in the past few months, Apple is reaching goals. Currently, the company is building more stores in China, ahead of the upcoming Chinese New Year.
Apple continues to grow in China
One of those stores scheduled to open soon is the Joy City shopping mall next Saturday. This opening will take place one week after Apple opened its second retail store in Chongqing and a few weeks after the West Lake location. The latter is the largest store in China and Asia. Apple aims to open up a total of 25 retail shops in China within the next two years.