Published on Jan 14, 2015

Investors bold enough to short companies should seek targets in industries that could go away entirely like video rental stores or pager companies, said Scott Fearon, author of ‘Dead Companies Walking: How A Hedge Fund Manager Finds Opportunity in Unexpected Places. Although he avoids shorting high profile companies, Fearon said that JC Penney and Sears will have difficult times regaining their standing in the retail industry and that Herbalife’s product is questionable. On the long side Fearon is bullish on homebuilders Green Brick Partners and LGI Homes. He is also positive on Core-Mark which distributes food and snacks to convenience stores in San Francisco.

Unlike most investors, who live in fear of failure, Scott Fearon actively seeks it out. He has earned millions of dollars for his hedge fund over the last thirty years shorting the stocks of businesses he believed were on their way to bankruptcy. In Dead Companies Walking, Fearon describes his methods for spotting these doomed businesses, and how they can be extremely profitable investments. In his experience, corporate managers routinely commit six common mistakes that can derail even the most promising companies: they learn from only the recent past; they rely too heavily on a formula for success; they misunderstand their target customers; they fall victim to the magical storytelling of a mania; they fail to adapt to tectonic shifts in their industry; and they are physically or emotionally removed from their companies’ operations.

Fearon has interviewed thousands of executives across America, many of whom, unknowingly, were headed toward bankruptcy – from the Texas oil barons of the 80s to the tech wunderkinds of the late 90s to the flush real estate developers of the mid-2000s. Here, he explores recent examples like JC Penney, Herbalife and Blockbuster Entertainment to help investors better predict the next booms and busts—and come out on top.

Scott Fearon Offers Tips for Short Selling