Netflix is eying hotels to expand its target audience, and has teamed up with Marriott to expand its services to their guests. Marriott is also allowing its guests to access services offered by Hulu and Pandora as well as Netflix in its new in-room entertainment service.
Potential revenue stream for Netflix
At present, guests in the hotel can watch Netflix over their laptops and tablets through Wi-Fi, but integrating the service with TV would offer a better opportunity and new revenue stream for both Netflix and Marriott. The hotel is already offering various packages including Netflix in a premium Internet package.