Google Offering Cash To Businesses To Get Customers To Sign Up To Its Apps

Google announced on Tuesday, January 13th that it is expanding its office suite app referral program to Spain and the UK. Now businesses in those countries can also receive a $15 (£10) bonus for referring another business to Google’s online office app like enterprises in the U.S. and Canada.

The Google Apps Referral Programme rewards businesses who convince new users to sign up for Google’s online office suite. The tech titan says those who participate in the program will “receive £10 for every user who signs up based on your recommendation”.

Michael Mauboussin: Here’s what active managers can do

michael mauboussin, Credit Suisse, valuation and portfolio positioning, capital markets theory, competitive strategy analysis, decision making, skill versus luck, value investing, Legg Mason, The Success Equation, Think Twice: Harnessing the Power of Counterintuition, analysts, behavioral finance, More Than You Know: Finding Financial Wisdom in Unconventional Places, academics , valuewalkThe debate over active versus passive management continues as trends show the ongoing shift from active into passive funds. Q2 2020 hedge fund letters, conferences and more At the Morningstar Investment Conference, Michael Mauboussin of Counterpoint Global argued that the rise of index funds has made it more difficult to be an active manager. Drawing Read More

Note that new users must sign up via the referrer’s link in order for the referrer to receive credit and payment.

Details on the Google App Referral Programme

The referral bonus program was initially announced for the U.S. and Canada in March of last year. Referrers in those two countries are paid $15 per new sign up. Google noted that close to 5 million businesses were currently using Gmail, Google Calendar, and Google Drive for their businesses.

The search giant has now decided to expand the program to the UK and Spain. “Enterprise” technology — the software that companies use to run their businesses — is considered the “holy grail” by software firms, and enterprise market share is highly prized. Firms such as Microsoft and Oracle ave dominated the enterprise sector to date, but newcomers like Google and Amazon and others are starting to offer a variety of profitable back-end support services for businesses.

Google’s enterprise apps are simple and easy to use like its consumer apps. Google claims that no IT experience is required and virtually no management is required either. It’s all accomplished through the cloud. The referral payments are based on email links and the cash is deposited directly into bank accounts.

A Google spokesperson told Business Insider that the firm expanding the program internationally because it’s been “so successful in the US and Canada”. She also noted: “We are seeing great growth for Google for Work. It’s simply another way to reward our users.”

Over 10,000 people have signed onto the Google Apps Referral Programme since it kicked off in the U.S. and Canada last spring.