Microsoft Corporation (NASDAQ:MSFT) is set to unveil its first Lumia smartphone next week on November 11. The software maker recently posted a teaser of the upcoming smartphone with the hashtag #MoreLumia. The image showed something that looks like an orange frame around what appears to be a front-facing camera.
Microsoft to launch first Lumia phone
This will be the first time the Nokia name was dropped from the Lumia brand as the torch is passed on to Microsoft. The computer operating system maker has put a focus on mobile products. This change should give Microsoft a much-needed boost to compete in the mobile phone marketplace.
Microsoft needs to reignite interest in the Windows Phone. As most consumers tend to choose perennial favorite such as the Apple iPhone or one of the many Android phones available on the market. The question remains: how can Microsoft get savvy tech consumers excited about their products? According to research firm IDC, Windows Phone runs on just 2.5 percent of devices across the world. Android runs on roughly 85% of devices in the world.
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Changes are needed to remain relevant
A logo switch is part of Microsoft’s attempt to get full control of mobile phone business. It helped the Lumia line played an ambassador role for Windows Phone platform. Nokia’s Lumia phones featured the Windows Phone platform long before Nokia was acquired by the Redmond-based company.
Microsoft is also making key changes in cloud application development. The tech giant initially considered creating Office apps for popular mobile platform such as Android and iOS. The company pushed the Windows platform instead. Normura Securities analyst Rick Sherlund offered, “Lots of consumers don’t need a PC. They just need an Internet connection. They don’t need Office as much.”
The overall slump in PC sales hurt Office in a significant way. Since Office has never been available for mobile devices, many people don’t feel they need the software.