Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) is kicking off the biggest shopping season of the year with a revamped shopping app. This update includes extra mobile features which will simplify the entire Google Shopping experience.

Google Shopping App

When a user searches for a specific item or product, they will see a more detailed look at the item and information where to buy it. Such information can include which stores have it in stock and product reviews from real customers. Some products will feature images that can rotate a full 360 degrees so the items can be seen in more detail.

A closer look at Google Shopping

Jennifer Liu(Google’s shopping product manager) elaborated in a blog post, “This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50 percent of 25 to 34 year-olds use their phone to shop online while standing in line at a store.”

Google added that 27% of shoppers already started looking for Black Friday deals online. The internet has not only simplified the process of holiday shopping, it has also created a lot more competition both online and offline. People once had to wait in line to score the best deals but now they can find the same if not better deals with a click of the mouse.

Trending holiday shopping searches

What are people looking for this Black Friday shopping season? According to Google Shopping, trending searches include game consoles, tablet computers, and wearable technologies. This year, popular searches for children’s gifts include American Girl, Paw Patrol, Shopkins, and Barbie Dream House and My Little Pony. Black Friday-related search topic include store openings, start dates, and store sales. The cities with the strongest interest in upcoming sales include Omaha, NE; Augusta, GA; Westland, MI; Lousville, KY, and Nashville, TN.