Home Technology Will Netflix, Inc. (NFLX)’s Next Target Market Be Korea?

Will Netflix, Inc. (NFLX)’s Next Target Market Be Korea?

Netflix, Inc. (NASDAQ:NFLX) is popular throughout the world, and continuous international expansion is a good strategy for the video-streaming company to increase profits. The firm has already spread its wings over much of continental Europe, and has plans to expand to Asia, the Middle East and the remaining countries in Europe. This speculation is supported by a recent job posting by Netflix for the position of a language specialist, says a report from Gigaom.

Job posting from Netflix provides hints

The job posting from Netflix states that the company is looking for “highly motivated individuals with the right mix of technical, organizational and communication skills to provide localization for the Netflix experience in the following languages: Arabic, Vietnamese, Japanese, Korean, Italian, Polish, and Hungarian.”

It is likely that Netflix will launch in selected markets at first, and it will take a lot of time for the company to launch its services in all targeted markets. Of note, similar job offers have been appearing for quite some time.

A similar hiring spree was undertaken by the company in 2011 when it posted job offers for localization specialists fluent in Turkish, Dutch, Russian, French, Hindi, German, Italian, Danish, Korean, Finnish, Japanese, and Spanish. A few months later, the company launched its services in Denmark and Finland, and afterwards in the Netherlands, Germany and France as well.

Is Korea next?

In 2013, the streaming company was looking for localization specialists in “Turkish, Dutch, Hindi, French, and Korean.” South Korea has been included in all the job offerings, and the country is certainly a large potential market for Netflix. Entering the region will be an interesting opportunity for Netflix as the country boasts among the best broadband infrastructure in the world. This means it’s possible for the company to stream 4K programming with fewer issues than it has to face in the U.S. when streaming similar content.

From the standpoint of content licensing, both South Korea and Middle Eastern countries are an interesting opportunity for Netflix, Inc. (NASDAQ:NFLX) as the company has a great deal of international content with massive crossover appeal.