Zynga Inc (NASDAQ:ZNGA) released a new version of its hit game Zynga Poker on mobile devices. Poker is being seen as a potent tool for the revival of beleaguered social game maker, and is now available across the world on Apple App store and Google Play market on Android device.
The mobile version of the game is developed from the scratch as it focuses on the personalised game play, fast performance and more suave design that shows genuine casino graphics instead of cartoon inspired graphics. The transformation is important for the most popular online Poker game, which enjoyed the support of 350 million players after it launched in 2007. A recent survey of Zynga Poker player garnered over 2000 responses, and revealed that 90% of the players have improved their Poker skills by playing the game.
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Jon Liu, Vice President of Games, Zynga Casino said, “In reimagining Zynga Poker, we set out to create the most authentic and immersive poker experience that mirrors the fun and excitement consumers have on real casino floors – all in a free-to-play social game.” Liu added that the company takes feedbacks of consumer and player community seriously to create a Poker experience that can offer fresh, unique features that players demand along with the classic game for the loyal fans.
Zynga Poker based on players feedbacks
The new casino game from Zynga has an authentic look, and offers its players the ambience of poker table at Las Vegas Casino. There are features such as 3D perspective, rich animations and a clear view of cards along with real sounding music.
Eventually, the success of the experimentation depends upon the tastes and preferences of the players, but Zynga has exploited all its options to make the game enjoyable. After launching the title in March, it recalled the game after initial consumer feedback. The social game maker says that this title has more intuitive controls than the previous titles focusing on tactile touch-screen experience.
Since the launch, over 100 billion hands of Poker have been played. Executive Vice President of Zynga Barry Cottle, said that over the past seven years customers have given useful feedbacks on their favourite features, as well as, suggestions to make the game better. What’s unique about its game is that the company decided to concentrate the full game on the consumer preference while redesigning it to make sure that Zynga poker was customized for the dedicated players.