GetTaxi Joins New York City Price War

GetTaxi Joins New York City Price War
Image source: Pixabay

When it comes to 2014 in the automotive arena, the year will be known as “the year of the recall” and the “battle of the car services.” Yesterday morning, GetTaxi, a Tel Aviv, Israel-based taxi service announced that it would drop its price anywhere in Manhattan (under an hour) to $10 per ride.

GetTaxi ‘s statement

According to the company’s website and yesterday’s blog post:

WSJ Techlive: IPO, SPAC Or Direct Listing? The Path To Going Public

investThis year has been a record-breaking year for initial public offerings with companies going public via SPAC mergers, direct listings and standard IPOS. At Techlive this week, Jack Cassel of Nasdaq and A.J. Murphy of Standard Industries joined Willem Marx of The Wall Street Journal and Barron's Group to talk about companies and trends in Read More

That’s right, any ride within Manhattan is now just $10! Any time of day, any route, any Manhattan neighborhood, just $10. Fidi to Gramercy? $10. Midtown to the Lower East Side? $10. Chinatown to Washington Heights?! $10.

And the best part? These prices are here to stay until the end of 2014 and There is no limit  to the amount of rides you can take! That’s 4 whole months of unlimited dirt-cheap luxury black car rides!

*Prices do not include tip. All rides must be entirely Manhattan rides. Rides to and around other boroughs will be regular advertised price. Extra stops and additional wait time not included. Rides over 60 minutes will be subject to additional fees.

The company recently acknowledged that it had raised $25 million of its planned $150 million Series D funding which would take it up to around the $200 million it hopes to raise. Peanuts compared to Uber, which is now backed by over $1.5 billion in venture funding but closer to Lyft’s $332.5 million in backing.

Each of these companies are trying to gain market share in, what could be argued, is the most desirable taxi market in the world, New York. Uber cut its fares to ridiculous levels, Lyft offered new users heaps of rides and now Gett has slashed its prices by half or more.

What makes GetTaxi different?

GetTaxi which offers luxury car service is relatively unknown in New York but shouldn’t be for long with a flat $10 rate. The company is considerably better known in its “home town” of Tel Aviv, as well as Moscow and London.

Gett’s prices are aimed at being less variable than those of Uber‘s and Lyft’s with flat fares accompanied by peak hour charges. Bookings can also be made two weeks in advance using the company’s licensed private livery cars.

One has to assume there won’t be a fourth to the game any time soon.

Updated on

Previous article Baidu Connect Initiative Furthers Offline To Online Plan
Next article What Tax Strategies Make Sense for You?
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at [email protected]</i>

No posts to display