Apple Inc. Launches Digital Payment Service Called Apple Pay

Apple Inc. Launches Digital Payment Service Called Apple Pay
JESHOOTS / Pixabay

Apple Inc. (NASDAQ:AAPL) introduced a new digital payment service called Apple Pay during its product launch event on Tuesday, September 9.

According to the Cupertino-based tech giant, Apple Pay is connected to its new iPhone 6 and iPhone 6 Plus, which allow users to purchase products and services using their devices.  Apple is offering the iPhone 6 with 4.7-inch display 16GB model for $199 while the iPhone 6 Plus with 5.5 inch display 16GB model for $299 a contract.

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Apple hopes to accelerate checkout process

Apple hope that Apple Pay would help accelerate the checkout process and make credit payments more secure. The iPhone maker also aims to eventually replace physical wallets.

The Cupertino-based iPhone maker said Apple Pay is powered by Near Field Communication (NFC) technology, which transmits a radio signal between the device and a receiver when the two are fractions of an inch apart.

Market observers consider the mobile payment sector as a flourishing business and Apple wants to get a piece of it. In the United States, consumers widely use their credit cards for purchases, which provide mobile payment service providers with endless revenue stream.

Kevin Talbot, a managing partner at Relay Ventures commented, “The magnetic stripe works well, and it’s universal, and everyone’s got it. The question for Apple is if they can take the complexity out of paying with a smartphone, to make it as easy as using a credit card is today.”

Apple encrypts every transaction on Apple Pay

According to Apple every transaction on Apple Pay will be encrypted to ensure security. The company said Apple Pay will be known as a new payment service because it can to store different credit cards from American Express Company (NYSE:AXP), MasterCard Inc (NYSE:MA) and Visa Inc (NYSE:V).

Apple also emphasized that consumers will be able to use Apple Pay in different stores (220,000 merchants) such as Macy’s Inc (NYSE:M) and McDonald’s Corporation (NYSE:MCD) among others.

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Marie received her Bachelors Degree in Mass Communication from New Era University. She is a former news writer and program producer for Nation Broadcasting Corporation (NBC-DZAR 1026), a nationwide AM radio station. She was also involved in events management. Marie was also a former Young Ambassador of Goodwill during the 26th Ship for Southeast Asian Youth Program (SSEAYP). She loves to read, travel and take photographs. She considers gardening a therapy.
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  1. Apple has released 0 innovation with the watch and the new iPhone. However, I do hope that with Apple’s clout, they’ll be able to bully the financial institutions, who until now have successfully blocked the proliferation of NFC-based payments (which have been possible since around 2010, but enjoyed limited success as a result of the blocking)

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