NQ Mobile Inc (ADR) (NYSE:NQ) announced that its NQ Live platform had been chosen as finalist in the mobile marketing & advertising category at the 2014 E-Tech Awards of the CTIA).
According to the Chinese mobile internet service provider, the finalists as E-Tech Awards represent the most innovative and cutting edge mobile services, solutions and technology, and emerge as the best in various areas such as network equipment, M2M, Internet of Things and the cloud.
NQ Live is a publisher’s dream
The NQ Live platform offers a connected, always-on Android desktop experience enabled that turns a mundane, static Android wallpaper into an immersive and delightful content experience for consumers. It also empowers providers, publishers and brands with the opportunity to turn every mobile interaction into an active consumer engagement.
According to NQ Mobile Inc (ADR) (NYSE:NQ), NQ Live is a publisher’s dream platform that goes beyond the typical application and web browser paradigm as it turns the device into a new-smartphone experience.
The NQ Live platform has been adopted by Sprint Corporation (NYSE:S) to power the Sprint Live and Sprint Music Live on the HTC One M8 Harmon Kardon Edition and Sprint Fit Live in the Samsung Galaxy S5 Sport. NQ Mobile Inc (ADR) (NYSE:NQ) launched the NQ Live on October last year.
NQ Mobile’s Live platform has ability to drive a great user engagement
NQ Mobile Inc (ADR) (NYSE:ADR) said the NQ Live platform was chosen as finalists at the CTIA E-Tech Awards because of its ability to drive a great engagement with smartphone users, and to help brands, carriers, manufacturers, content publishers and developers to customize and deliver their unique content or experiences in real time.
In a statement, Gavin Kin, chief commercial officer of NQ Mobile Inc (ADR) (NYSE:NQ) said, “We are honored that an esteemed organization such as CTIA has recognized NQ Live as a groundbreaking technology that opens new opportunities for marketers looking for an authentic and interactive way to engage their audiences.”
On the other hand, Robert Mesirow, vice president and Show director of CTIA said the E-Tech Awards “recognize the best and most-innovative products and services for wireless companies looking to improve their operations and their engagement with their customers.”