New Apple Inc. Product Cycle ‘A Big Headache’ For Devs

New Apple Inc. Product Cycle ‘A Big Headache’ For Devs
JESHOOTS / Pixabay

Apple Inc. (NASDAQ:AAPL) is gearing up to release its big screen iPhone 6 on September 9, along with a slew of new products and services. It has developers stressed out. They are doing everything possible to ensure that their apps will work on the iOS 8. The new operating systems, which was announced at WWDC in June, will expand Apple’s ecosystem beyond the smartphones and tablets.

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Apple’s biggest software update since the App Store

It represents huge opportunity for the Cupertino-based company’s more than nine million registered app developers, says Cadie Thomson of CNBC. But it’s also “a big headache” for developers because they have to build apps for as-yet unknown products and meet consumers’ high expectations, said Matt Johnston, chief technology officer at app testing firm Applause.

Apple CEO Tim Cook said at the WWDC event that it is the biggest software update from Apple since the company launched App Store in 2008. The iPhone maker’s App Store generated $10 billion in revenue last year. With two new models of the iPhone and a new iWatch, the monetization opportunity will be even bigger. The tech giant introduced app extensions with the iOS 8, essentially to get developers to start building apps for devices beyond the iPhone. The company is pushing into the “Internet of Things.”

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Apple offers several tools to help developers

Johnston said app testing is going to get a lot more complex as there are a new set of challenges. Two new iPhones with different screen sizes will add to developers’ problems, said Y-Media Labs chief executive Ashish Toshniwal. They will have to design their apps for each device. Though the iPhone maker offers tools in iOS 8 that help developers make apps for multiple form factors, that’s not a perfect solution. These things could work well in lab testing, but often fall apart in the users’ hands.

Despite all the challenges, developers have to make sure their apps work properly from day one of the launch. Consumers expect perfection. They have come to believe that things are just going to work. As the development and testing have become more complex, apps risk falling down on users’ expectations, at least in the beginning.

To avoid a day one mishap, they have started preparing for the iOS 8 roll out much earlier than they have for the past iOS launches.

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Vikas Shukla has a strong interest in business, finance, and technology. He writes regularly on these topics. - He can be contacted by email at
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  1. Geez ddd; I’m surprised you even clicked.
    Why bother when reading this.
    To click all you get is crap; which only rolls downhill!

  2. Seriously? Beyond the obvious clickbait (par for the course for this site) exactly WHAT are you talking about?

    (1) Yes, let’s show someone’s concept of a “clear view” iPhone(?) that has one extra column AND row! Yeehaw!

    (2) Let’s be ABSOLUTELY sure we include links. FOUR of them. Oh, Wait. But three of them are to your own site! This despite they “appear” to readers to be supportive links.

    (3) Be sure to include direct quotes from, well, developers. Oh. Wait. Nevermind. Guess you really don’t care about responsible reporting.


  3. Spin is right!
    Big headache if they have issues; and bigger is the payday for making it right and up to AAPL standards; which is why they go to AAPL to begin with..
    Or they can have no headaches and make no money developing for Android!
    Can’t take the heat…..Get out of the kitchen!

  4. Wow. Spin this. If the developers haven’t bothered to update their apps then they are lazy. They’ve had development kits since June 2nd 2014. Three months is more than long enough.

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