Since Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) released its latest Panda update last month, rankings and page views of many websites have been hurt. Reports suggest that eBay Inc (NASDAQ:EBAY)’s organic search visibility plunged by 80% after the algorithm update. PRWeb’s SEO visibility dropped by 71%. The search engine giant frequently updates its algorithm to keep returning high quality results to users’ search queries. Panda 4.0 update was aimed at weeding out low quality content.
Google introduced a new feature in Webmaster Tools
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The company has page layout algorithms to determine how many ads you have, especially the number of ads above the fold. If they are too many, it’s going to hurt a website’s ranking. Previously, many website owners blocked CSS to get away from this issue, instead of solving the real problem. So, the timing of Panda 4.0 update and the fetch and render introduction was no coincidence, says Joost.
UPDATE (9:19 AM EDT, June 23): Besides Joost, hardly any other site has reported similar improvement in ranking. While experts continue to discuss the Panda 4.0 issues, Google Inc employee John Mueller responded to a query by a webmaster on Google Webmaster Help. Here is his response: