BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is hugely popular in Indonesia, and now a study by market research firm Nielsen concluded that Indonesians also love the BlackBerry Messenger (BBM) chat application, according to The Jakarta Post. The Nielsen study concludes that Indonesians love chatting and almost 80% use BBM for chats. This is certainly a massive fan base considering the rise of the other popular chat apps like WhatsApp, LINE and KakaoTalk.
BBM provides emotional connect
According to Anil Antony, the executive director of consumer insights at Nielsen Indonesia, almost 79% of the smartphone users use BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB)’s BBM for an average of around 23 minutes a day. Other chat apps like WhatsApp and LINE are used by 57% and 30% of smartphone users, but for only six minutes and five minutes a day, respectively. The executives believe that BBM provides emotional benefits to the users.