Baidu Inc (ADR) (BIDU) To Capitalize On Enterprise Software And Big Data

Baidu Inc

Baidu Inc (ADR) (NASDAQ:BIDU)’s CEO and co-founder Robin Li has recently forecast that two sectors that will emerge in next five years are enterprise software and big data, according to a report from Yicai, the website of Shanghai’s China Business News. Li cited the example of Oracle, the computer technology firm based in U.S., and said that enterprise software has a very broad global market.

China lacks large enterprise software firm

The Baidu Inc (ADR) (NASDAQ:BIDU) co-founder also said there is no large domestic enterprise software company in China. The two primary historical reasons for this, according to Li, are that the wages paid in China are much lower and that the computers were not used much company leadership, and therefore, to upgrade the efficiency of the companies, they could not use the PCs.

However, these two issues are not a problemanymore, according to Li. He said that the wages in China have increased rapidly, and the company CEO’s are also more technically savvy, with smartphone use becoming ubiquitous. This means the time has come for them to make greater use of enterprise software for efficiency improvement purposes.

Baidu and others could fit in

Many companies could improve and enhance their operations by using new software. The enterprise software is multi-purpose and helps in facilitating both internal operations and external communications. Client relations management becomes much simpler and easier with the new software.

According to the Baidu Inc (ADR) (NASDAQ:BIDU), data will play a major role in the technological development moving ahead. It is expected that it will be possible to combine big data and artificial intelligence using new enterprise software, leading to greater technological development in the future.

Another segment of importance for Baidu Inc (ADR) (NASDAQ:BIDU) is the web video market. The Chinese search engine giant has a strong presence in the Chinese web video market, according to IAE research. The research firm estimates that by 2017, that this market will grow to $5.85 billion. The company has kept video advertising at the center of its future strategy and it is expected that video ads will continue to be important moving forward.

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About the Author

Aman Jain
Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at

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