McDonald’s is ‘Happy’ to Pave the Way to Eating Healthy


The McDonald’s Corporation (MCD) is an Oakbrook, Illinois based American fast-food chain restaurant, famously known for its hamburgers and French fries. McDonald’s is the world’s largest fast-food chain, serving approximately 68 million customers daily in 119 countries around the world. The company recently revealed a new animated mascot named ‘Happy’ to serve as an ambassador for healthy foods for kids, in order to encourage them to eat fruits, vegetables, low-fat dairy, and wholesome beverages such as water or juice. The fast food chain is also introducing Go-Gurt’s low-fat strawberry yogurt beginning July 4th as an additional healthier side option for Happy Meals and Mighty Kids Meals.

These two new additions are part of McDonald’s Corporation (NYSE:MCD) latest efforts to contribute to children’s nutrition and well-being, as part of its “commitments to offer improved nutrition choices.” McDonald’s Senior Director of U.S. Marketing, Julie Wenger explained, “At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals. Together, Happy and Go-GURT Low-Fat Strawberry Yogurt give kids and parents something to look forward to during their next trip to McDonald’s.”

Shares of McDonald’s Corporation (NYSE:MCD) opened at $102.81 on Monday, May 19. The company has a 1-year high of $103.78 and a 1-year low of $92.22. The stock’s daily moving average is $102.28 and has a 50-day moving average of $99.44. The market cap for McDonalds is $100.91 billion and its P/E ratio is 18.56.

McDonald’s Corporation (NYSE:MCD) last released its quarterly earnings data on Tuesday, April 22, where they reported $1.21 earnings per share, slightly under analyst estimate consensus of $1.24 by $0.03. During the same quarter last year, the company posted $1.26 earnings per share. The company had earnings of $6.70 billion for the quarter, compared to the consensus estimate of $6.73 billion. The corporation’s quarterly proceeds were up 1.4% on a year-over-year basis. On average, analysts predict that McDonald’s Corporation (NYSE:MCD) will post $5.75 earnings per share for the current fiscal year.

On May 13, UBS analyst Keith Seigner maintained a BUY rating for McDonalds and a $120 price target. He noted, “We have increased conviction behind our BUY rating on MCD as a path to improved operating momentum is emerging and management appears to have a greater sense of urgency behind value-creation opportunities.” Seigner has a +0.6% average return over the S&P 500 and a 41% success rate according to TipRanks.

On May 16, Deutsche Bank analyst Jason West also maintained a BUY rating and raised his price target from $110 to $115. West has a -1.9% average return over the S&P 500 and a 44% success rate.

Separately, on May 19, Morgan Stanley analyst John Glass reiterated an equal-weight rating but removed his $113 price target. He reasoned, “MCD’s Europe and APMEA update did not prove a catalyst in terms of near term trends, or a refranchising update, but did highlight urgency around rebuilding momentum in key markets like Germany, Japan and Southeast Asia.” Glass has a +4.3% average return over the S&P 500 and a 46% success rate.

Top analyst consensus for MCD is HOLD 

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5 Comments on "McDonald’s is ‘Happy’ to Pave the Way to Eating Healthy"

  1. Ok lets talk about their apples.. Did you know apples are one of those fruits that absorb most of what is thrown on them. A conventionally grown apple has more residues of pesticides than any other fruit or vegetable. Now why would YOU WANT them to add ontop of that a preservative to conserve it longer. See my point. And this is like their simplest, “freshest” item on the menu. It only gets worse. So yes its pretty bad.

    Chances are you’ve never had an apple at Mc’D so you’ve only had worse. This place is poison for everyone. Actually i bet all these fast food places. Bugger King. Wendy’s, Taco Bell etc are the same thing. Poison. AND ontop of that you are creating more demand for bad farming and food production practices. Help Stop it for your own good by eating better.

  2. I’m not a big fan of their food, but the apples have two ingredients… Apples, Calcium Ascorbate (a blend of Calcium and Vitamin C to maintain freshness and color).

    Um, not the worst thing in the world.

  3. yeah… lmao!
    lets feed out kids a hundred chemicals that most of us can’t pronounce.. BUT it looks and tastes like an apple.

    McD’s needs to go out of business. This is not food they are serving. Pick ANY item from the Mc’D menu and read its ingredients. Agree with ray. What a laugh.

  4. McDonald’s isn’t “paving” anything. We’ve already done that as a society through science and research. They’re the potholes that have been slowing down the traffic.

  5. McDonalds and eating healthy in the same sentence……now that is a laugh.

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