McDonald’s is ‘Happy’ to Pave the Way to Eating Healthy

McDonald’s is ‘Happy’ to Pave the Way to Eating Healthy

The McDonald’s Corporation (MCD) is an Oakbrook, Illinois based American fast-food chain restaurant, famously known for its hamburgers and French fries. McDonald’s is the world’s largest fast-food chain, serving approximately 68 million customers daily in 119 countries around the world. The company recently revealed a new animated mascot named ‘Happy’ to serve as an ambassador for healthy foods for kids, in order to encourage them to eat fruits, vegetables, low-fat dairy, and wholesome beverages such as water or juice. The fast food chain is also introducing Go-Gurt’s low-fat strawberry yogurt beginning July 4th as an additional healthier side option for Happy Meals and Mighty Kids Meals.

These two new additions are part of McDonald’s Corporation (NYSE:MCD) latest efforts to contribute to children’s nutrition and well-being, as part of its “commitments to offer improved nutrition choices.” McDonald’s Senior Director of U.S. Marketing, Julie Wenger explained, “At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals. Together, Happy and Go-GURT Low-Fat Strawberry Yogurt give kids and parents something to look forward to during their next trip to McDonald’s.”

Shares of McDonald’s Corporation (NYSE:MCD) opened at $102.81 on Monday, May 19. The company has a 1-year high of $103.78 and a 1-year low of $92.22. The stock’s daily moving average is $102.28 and has a 50-day moving average of $99.44. The market cap for McDonalds is $100.91 billion and its P/E ratio is 18.56.

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McDonald’s Corporation (NYSE:MCD) last released its quarterly earnings data on Tuesday, April 22, where they reported $1.21 earnings per share, slightly under analyst estimate consensus of $1.24 by $0.03. During the same quarter last year, the company posted $1.26 earnings per share. The company had earnings of $6.70 billion for the quarter, compared to the consensus estimate of $6.73 billion. The corporation’s quarterly proceeds were up 1.4% on a year-over-year basis. On average, analysts predict that McDonald’s Corporation (NYSE:MCD) will post $5.75 earnings per share for the current fiscal year.

On May 13, UBS analyst Keith Seigner maintained a BUY rating for McDonalds and a $120 price target. He noted, “We have increased conviction behind our BUY rating on MCD as a path to improved operating momentum is emerging and management appears to have a greater sense of urgency behind value-creation opportunities.” Seigner has a +0.6% average return over the S&P 500 and a 41% success rate according to TipRanks.

On May 16, Deutsche Bank analyst Jason West also maintained a BUY rating and raised his price target from $110 to $115. West has a -1.9% average return over the S&P 500 and a 44% success rate.

Separately, on May 19, Morgan Stanley analyst John Glass reiterated an equal-weight rating but removed his $113 price target. He reasoned, “MCD’s Europe and APMEA update did not prove a catalyst in terms of near term trends, or a refranchising update, but did highlight urgency around rebuilding momentum in key markets like Germany, Japan and Southeast Asia.” Glass has a +4.3% average return over the S&P 500 and a 46% success rate.

Top analyst consensus for MCD is HOLD 

Carly writes about stock market news. She can be reached at [email protected]

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