Apple Has Big Plans: Eddy Cue

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Apple Has Big Plans: Eddy Cue
ElisaRiva / Pixabay

Apple Inc. (NASDAQ:AAPL) has always been tight-lipped about what it will come out with next. However, the company’s executives love to drop hints here and there. Eddy Cue, senior vice president of Internet Software and Services, promised “incredible” new products later this year.

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Cue talks up Apple’s product pipeline

In his interview, Cue said that they have “the best product pipeline” that he has seen in the entire 25 years he has spent at Apple Inc. (NASDAQ:AAPL). According to Cue, Apple management is successful because they remain highly focused on a “few incredible things” rather than “100 great things.” He said they’re going to continue on with this same strategy.

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With words like that coming from one of the top brass, Apple Inc. (NASDAQ:AAPL) had better deliver. Of course the highlight of expectations this year is the iPhone 6, which most expect to have a larger screen. There have been rumors that there will actually be two bigger models this year, one with a 4.7-inch display and a second with a 5.5-inch screen. However, we’ve also heard that the 5.5-inch model could be delayed due to production issues.

Expected from Apple: iWatch, payments

Another major product most expect from Apple Inc. (NASDAQ:AAPL) this year is the rumored iWatch. Apple has been building a team for this product for quite some time, and we’ve been hearing rumors about it for more than a year. This year though, analysts generally seem confident that it will be out. Last year CEO Tim Cook said they liked the idea of a device for the wrist, so there’s perhaps a good chance that we’ll see the iWatch this year.

One rumored product that appears to have fallen by the wayside is the notion of an iTV. We’ve heard so many times that it would be out in previous years that it became a broken record. Thankfully those who were promising that Apple Inc. (NASDAQ:AAPL) would deliver it in the year of their so-called prophesy have cut the clamor, with talk reverting back toward expectations of an Apple TV set-top box refresh rather than  a full-on smart TV.

And then there are talks about new services, especially a payments service. Analysts have said Apple Inc. (NASDAQ:AAPL) should do something with the massive credit card database it has in iTunes, and management has suggested that they might. Some believe this service could be unveiled at the annual Worldwide Developers’ Conference (WWDC) next week, although new product categories for hardware are generally not expected until this fall, perhaps with the iPhone 6 launch.

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Michelle Jones is editor-in-chief for ValueWalk.com and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at Mjones@valuewalk.com.
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1 COMMENT

  1. This coming from the guy who considered turning the Mac Pro into a canister-shaped form factor super-innovative. Sorry, but I’ll look forward to reading opinions by execs (Apple or otherwise) who, when it comes to technology and innovation, have a cue ;)

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