Apple Inc. (NASDAQ:AAPL) is looking for payments processing executives to lead its project in the area. The company is, according to Recode.net, interviewing leading executives from across the payments processing industry in order to find somebody to ensure success for Cupertino in the endeavour. An Apple Inc. (NASDAQ:AAPL) mobile payments system is one of the hottest rumors of 2014, and one of the Apple-themed speculations more likely based in actuality.
According to the report, sources familiar with the matter told recode.net that Jennifer Bailey, head of e-commerce at Apple Inc. (NASDAQ:AAPL) has been meeting with senior executives with experience in the area. “Their ambitions are very, very serious,” according to one of the sources quoted in the report. Apple investors likely see the advent of iPay as an incremental positive, but they may be missing the big picture.
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Apple executive search “very serious”
Reports that Apple Inc. (NASDAQ:AAPL) is serious about the mobile payments industry have been circulating for at least a year, but the company has ramped up its activity in the area recently. Back in January rumors emerged that the company was setting up for a partnership with PayPal, while 2013 was full of rumors of a Cupertino acquisition of Square.
Today’s job search means one of two things: either Apple Inc. (NASDAQ:AAPL) is happy to build its strategy slowly and is hiring voices from the industry in order to educate its planning, or the company’s strategy is set and it’s looking for somebody to handle operations.
The search for an executive to lead the Apple Inc. (NASDAQ:AAPL) mobile payments processor is one of the most important developments out of Cupertino so far this year. Apple is constantly surrounded by rumors of varying intensity. This one may seem like a small change for the company, but it could mean big things for Apple, its investors and the entire tech industry.
Apple hobbles toward e-commerce dominance
An Apple payments system would shake up an industry that has largely failed to keep up with the evolution of the rest of the Web. Ebay Inc (NASDAQ:EBAY), through its PayPal subsidiary, is still a major leader in the space, but the company has managed to turn what was once an incredibly disruptive technology into one well behind the curve.
Some banks are now better at mobile payments than PayPal is, and competitors haven’t created anything like a compelling, industry altering product. Apple Inc. (NASDAQ:AAPL) is not spending 2014 trying to embed itself in enterprise. The company is embedding itself in commerce, a place it is uniquely skilled to approach.
Apple Inc. (NASDAQ:AAPL) has something close to 250 million credit card numbers on file. The company is setting up its iBeacons in stores across America, and its hardware is already in the pocket of the wealthiest, and most eager to spend, consumers out there.
With a payments system at its fingertips, Apple Inc. (NASDAQ:AAPL) could do substantial damage to the way that people shop. Apple Inc. (NASDAQ:AAPL) is coming after Amazon.com, Inc. (NASDAQ:AMZN). Microsoft and Google can sigh in relief, for a little while at least.