Is The Apple Inc. iPhone 6 Really Already Lost?!

Is The Apple Inc. iPhone 6 Really Already Lost?!
JESHOOTS / Pixabay

There is little doubt that the iPhone 6 is one of the most hotly anticipated technology releases in history. The Apple Inc. (NASDAQ:AAPL) smartphone will doubtless sell like hot cakes when it is released later this year, with a September release date looking most likely given the ambitious plans that Apple apparently has for the device’s construction.

Thus, it was pretty surprising that one particular article which has garnered quite a bit of attention in the last 24 hours proclaims that the iPhone 6 has “already lost”! The Laptop Mag blog lists six reason why the Apple Inc. (NASDAQ:AAPL) smartphone will bomb when it is released, and given the strong customer and brand loyalty that Apple has built up the reasoning behind this bold assertion has created quite a stir.

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Let’s look at some of the reasoning behind the rhetoric.

iPhone 6 Weak Camera Features

There is no doubt that the Samsung Galaxy S5 has a more powerful camera than the one planned for the iPhone 6. But by the same token, there are more powerful mobile cameras out there than that which is included in the Galaxy S5, yet this hasn’t prevented the iPhone and the Galaxy from becoming the two most popular mass market smartphones. Furthermore, the iPhone 5s actually performed very well in a recent blind photo ‘taste test’, so there is no compelling reason to believe that this will hurt the iPhone 6.

iPhone 6 Poor Battery Life

This hasn’t really been established yet, so this is somewhat speculative, but pretty much all major smartphones eat up their battery life pretty quickly. There is no real evidence to suggest that smartphone purchasing decisions are made on battery life, in fact this almost certainly has a trivial influence over sales.

No Near Field Communication

Apple Inc. (NASDAQ:AAPL) is already working on its own version of this technology, iBeacon, as has been widely reported.

Too Few Sharing Options

The Safari web browser is able to integrate with Facebook, Twitter, email and SMS messaging, and the iPhoto app enables you to share with Flickr and iTunes. There are apps available to add further integration with Google+ and Pinterest. The bottom line is that this is highly unlikely to be an issue that plagues the iPhone 6 or seriously affects sales.

Weak Keyboard

This is a legitimate criticism of the iPhone series, and has been noted with regard to the iPhone 5s. But this quibble never seriously hampered previous iPhone versions, and we can be sure that Apple will have taken criticism on board and will have something in mind for the iPhone 6.

Limited Customization

This is a reasonable criticism of the iPhone series in general, and those with whom the smartphone doesn’t find favor will always cite this as an issue, and certainly the iPhone does suffer in comparison to Android devices in this regard. However, there are in fact customization options within the iPhone’s armory, and the relative lack of customization hasn’t hurt previous iterations of the iPhone. The iPhone is quite simply incredibly slick, hence the fact that it’s the world’s biggest selling smartphone, and there’s no reason to suppose this is about to change.


In conclusion, while there are some reasonable points made by the article, the idea that any of these issues will have a serious impact on iPhone 6 sales is pretty baseless, particularly considering the fact that we don’t yet know how the iPhone 6 will turn out, and that these factors have been issues with previous iPhones, but hasn’t stopped the smartphone from becoming a market leader.

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