Apple Inc. (NASDAQ:AAPL) is gearing up to open exclusive stores in second-tier cities of India following its target of penetrating deeper in the country, and alluring the price sensitive market. According to a report from the Times of India, the iPhone maker is set to collaborate with the local distributors to create franchised stores, which would be in between a full-fledged flagship store and an authorized retailer shop.
Apple desperate to gain more in India
As of now, Apple Inc. (NASDAQ:AAPL) has not come out clearly on its plans for tier-two cities in India, but rumors of focusing on smaller cities have been doing the rounds since last October. The Times of India stated that it had a conversation with three of Apple’s trade partners, who are familiar with the plan.