Apple Inc. (NASDAQ:AAPL) knows the iPhone 6 won’t arrive anytime soon, but that won’t stop the tech giant from cleverly marketing the products they have now. Right now, the Cupertino-based tech giant wants to remain focused on certain markets, namely the Indian market. Despite the recent release of the more affordable iPhone 5C, the company had to reintroduce the iPhone 4 back into the market to reach budget-minded consumers.
Cheap competition forces Apple to re-think marketing plans
Unfortunately, it seems that Apple Inc. (NASDAQ:AAPL) is facing more competition in said market, most notably from online stores that seriously slash prices. Not surprisingly, Apple Inc. (NASDAQ:AAPL) isn’t the only tech company that’s battling the marketplace. Companies like Sony Corporation (NYSE:SNE) (TYO:6758), Nokia Corporation (NYSE:NOK) (BIT:NOK1V) (HEL:NOK1V), Samsung Electronics Co., Ltd. (LON:BC94) (KRX:005930), and Canon are trying to put a kibosh on seller distribution on popular websites.
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Patently Apple explained, “The report further noted that the products being sold online “could even be fake-products and hence lead to problems with warranty support… While this tactic may temporarily reduce the plethora of online deals, consumer electronic and mobile phone makers acknowledged that preventing such discounted sales across all online stores may be tough, since control of distribution is a Herculean task at a time when the market itself is down and in the absence of any predatory pricing laws in the country.”
Apple now lets customers try the iPhone before they buy
In a new effort to regain customers, Apple Inc. (NASDAQ:AAPL) is now offering to let customers test drive the latest iPhone, much like they allowed customers to test out the Macintosh computer 30 years ago. This promotion will allow customers to try the iPhone out for two weeks. If the user doesn’t like the phone, they can return it within the two-week trial period. Should an unsatisfied user return the device, Apple Inc. (NASDAQ:AAPL) will only charge them Rs 1000 (which equals about $16 in United States money) for restocking and refund. This offer is available for all iPhone models. However, it’s available exclusively through Apple Inc. (NASDAQ:AAPL)’s premium resellers only.