Tesla Motors Inc (TSLA) Expecting To Double Sales In 2014

Tesla Motors Inc (TSLA) Expecting To Double Sales In 2014
Blomst / Pixabay

Tesla Motors Inc (NASDAQ:TSLA) is expecting to increase its sales two-fold in 2014, from 23,000 to 24,000 units estimated for 2013, spokesperson Veronica Wu told Reuters. A few weeks back, Jerome Guillen of Tesla said that the fourth quarter sales were 6,900 units, which would help the company Tesla to easily achieve the set target of 20,000 units for 2013.

Play Quizzes 4

Focus on pricing

Wu re-established the previous comments of CEO Elon Musk, where he said that the company expects China to contribute 30 to 35% sales of this year. Tesla Motors is planning to open 10 to 12 stores in Chinese cities by the end of 2014.

London Value Investor Conference 2022: Chris Hohn On Making Money And Saving The World

business activist 1653311320Chris Hohn the founder and manager of TCI Fund Management was the star speaker at this year's London Value Investor Conference, which took place on May 19th. The investor has earned himself a reputation for being one of the world's most successful hedge fund managers over the past few decades. TCI, which stands for The Read More

Wu said that Tesla Motors Inc (NASDAQ:TSLA) is not planning to build any plant in China, as of now, rather focusing more and more on the pricing strategy, making a good car and up to date service network to satisfy the Chinese customers.

Previously, Tesla Motors Inc (NASDAQ:TSLA) announced that it is looking forward to a grand reception in China similar to what it experienced in the United States. The price of the Model S is kept at 734,000 Yuan or around $121,280, which is 50% higher compared to the United States.  In China, the price of the Model S is more due to higher taxes and other charges. In China, the Model S bears the shipping cost of $3,600, custom duty and taxes of $19,000 and value added tax of $17,000. If these prices are deducted then, the price would reach a similar level as in the United States.

A bold move from Tesla

Tesla Motors Inc (NASDAQ:TSLA) reinstated that the competitors would try to put Tesla in a bad light by telling the customers that price in China is low because the car is not worth the high price, but in reality these luxury cars earn double the profit per car in China compared to the United States or Europe. Moreover, the company has not spent much on the advertising, but the demand has scaled high for its much-coveted Model S.

Tesla Motors Inc (NASDAQ:TSLA)’s decision to lower the price of the Model S in China comes as a bold strategy from the not so experienced car maker. It will be interesting to see whether the move will pay off for Tesla or backfire, and how other luxury car makers react will also be worth watching.

Updated on

Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at amanjain@valuewalk.com
Previous article Morning News: Apple Inc. (AAPL), Yahoo! Inc. (YHOO), AT&T Inc. (T)
Next article Apple Inc. (AAPL) Q1 Earnings: Top Ten Surprises

No posts to display


  1. Just bad writing. The author doesn’t exactly know how many Tesla sold in 2013 and so put 23K to 24K as an estimate for last year.
    Tesla is shooting for 40K cars this year on the low end. So far Tesla has been low-balling it on production estimates and killing it on actual production numbers.

Comments are closed.